Nowadays restrictions that occurred due to the coronavirus epidemic have led many businesses to switch to remote operations. The new reality sets new rules and requirements. And in this new reality, the decisive role and significance of having an online portfolio is unarguable whether you have an online store, sell products, or provide any kind of services. Creating a portfolio site is one of the most successful marketing tools at your hand.
In this article, we will discuss ways to create an impressive and solid portfolio site with all the necessary characteristics.
Online portfolio for showing off your work online
Due to the technical progress, nowadays we can operate more productively than ever before. There are plenty of tools that allow us to demonstrate our professional skills online and attract more clients.
The online portfolio incorporates everything related to your professional activity including your educational background, qualifications, certifications, and skills, your experience, maybe any awards that you have, samples of work, and any other relevant information to make your products or services maximally appealing for your clients.
An online portfolio is a key feature that also allows you to interact with the site visitors and clients demonstrating your strong understanding of your business niche. It generates customers’ trust and maintains your followers’ prompt interaction with your brand. Portfolio sites can also help you get an idea of what are your customers’ interests, allowing you to improve and elaborate your marketing policy appropriately.
An outstanding portfolio is your first step to getting started with your business and allowing your customers to notice and assess your work.
How to create an effective portfolio online
- Choose a template
These days, web developers and designers do their best to facilitate any online activities. So, they’ve been creating plenty of templates that help build an effective and memorable portfolio and even create your own free portfolio site. So, the first thing to do here is to choose the one that suits best for you.
- An impressive name for your portfolio site
An original title is crucial for making a positive first impression. It demonstrates your main aim and triggers interest in your business or online store.
At each stage, you have to remember that your success depends on how you interact with your audience or potential customers. So, the name of your portfolio site should be impressive so that customers go forward and get deep into your brand.
Everything and everyone needs to be introduced, so include an intro part in order for your potential clients to get acquainted with you and your work. They should realize who you are, what are you doing, what are your capabilities and maybe interests, what background do you have, and what are your goals and priorities. It’s definitely a good idea to include a good photo of you, your name and occupation, a list of awards, certificates, testimonials, and any other relevant information.
- Demonstration of your previous work
After the introduction part, it’s time to showcase your work. In order to convince your potential customers that you’ll deliver the best services they need, include your most successful projects with your clients’ feedback and descriptions that are not short and not long. Here you should show quality. That’s the main criteria for the majority of clients when choosing a professional or a company for their project.
- Link to your accounts on social networks and be active online
It goes without saying that today social networks play an enormous role in attracting new clients. So, compulsorily, link your portfolio site to your social media accounts.
After you’ve done it, be active. Post a lot of photos and videos of the highest quality to impress your potential customers. Use original backgrounds. There are a lot of free and paid templates throughout the web, so you can choose the ones that are more suitable for your particular site.
Always follow the latest updates and renovations. Pay enough attention to your ads campaign. Regularly add new products to your site’s store. For higher profits and productivity, you may attach your price list.
- Interaction with your customers
Another vital part of an online site is the interaction with your customers. Your customers’ queries should be answered immediately and exhaustively to help them make the right decision related to your business. In this case, you will not miss any great opportunities. Hence, you have to ensure easy and prompt communication with your audience via emails, social messages, and chats.
To conclude, before creating your own platform online, you have to take into account modern demands in the world of online business in order to be able to apply all marketing opportunities for your particular business. Planning your actions, spending enough time and money for creating your personal portfolio site are the first steps to succeed in the online business.