By definition, digital data is the electronic representation of information which would include images, audio, emails, and more.

The information used and searched online creates a digital footprint that combined forms an online identity like a fingerprint. Deleting your information is a security option for electronic personal data privacy protection.

Avoid unwanted tracking from advertisers and marketers

The digital track data from the different online platforms are a targeted commodity. Search engines, like Google and numerous other companies, are data brokers who sell the information they obtain to third parties, like advertisers. 

Consenting to cookies is,  in effect, granting third-party access to your information and comes with certain implications. Advertisers and marketers embed ad-tracking software in cookies to monitor users’ online activities to use for targeted advertising.

Also, as a preventative measure and private data security, deleting the cache and browser history will help prevent hackers and other third malicious intentioned parties from getting access to your information.

Keep your personal information secure from cyber criminals 

While advertisers and search engines may seek to use your data to optimize marketing and user preferences, there are malicious hackers or black hats who would not hesitate to use your private data to achieve their ends. These are attacks that could leave lasting carnage once the user has been breached.

Taking precautionary measures to safeguard your online information is possible through numerous means. Firewalls and antivirus software, for example, could help keep cyber criminals from installing malware on your device. VPNs or blocker extensions on your browser could keep online activities anonymous from phishing attacks threatening to steal and misuse personal data. Additionally, getting your personal information removed from the Internet via companies that specialize in data removal is another equally important option.

Prevent social media platforms from using your data

A mistake often made by social media users is that they share private information, which could compromise their private data. Fortunately, there are steps they can take to safeguard against threats.

Limiting the amount of personal information you share on social media platforms is to safeguard against phishing and spoofing threats against you based on your information. A strong password with two-factor authentication.

Social media platform privacy policies will often state that your information may be shared with third parties. Users can amend their privacy settings which can include specifying what information can be shared.

Take Control of your digital life for a more private online experience 

The Internet is an ever-changing landscape, with some of these changes appearing good, until closer examination. To protect your personal information from unscrupulous threats, a proactive approach is required.

With regulations shifting and tech giants required to be more transparent in their dealing with third parties sourcing your information, the use of online privacy tools is pivotal. Whether you use antivirus software, amend consent for third-party access, or a VPN – the selections are numerous and can be tailored to your needs. Users deserve the full benefits of the Internet without the invasion of their privacy limiting their experience.