There are many strategies real estate agents now use to make their products appealing to customers. Most of the newest approaches include 3D or CGI, obviously, relying on technology for further convenience. But what is the difference between them and, more importantly, which one should you opt for if you want to boost your business’ efficiency?

There was a long road between old school tours and what we have today. At the beginning of the virtual tour era, all you could get was a short video online. Nowadays, you can go on completely sufficient 3D real estate virtual tours that are as detailed as you can imagine and gives you an opportunity to discover the place. So are all tours offered online as good? Sadly, no. With the growing popularity of 3D tours came an unexpected twist — those who want to save money and are ready to compromise quality started making copies of 3D tours that are supposed to be just as good. Let us take a look at numerous reasons why they are not.

The Genuine 3D Tour

A 3D virtual tour is a series of images sewed together in a way that allows people to have a realistic illusion of actually walking through a house. Therefore, one is not limited in options by the place they are or the kind of device they are using — 3D tours show you property, as well as you would see it had you actually taken the trouble of going there. It is also equipped with an up-to-date navigation system that allows users to move around and see all the sights they are interested in.

It is hardly possible to see that you are not actually watching a video with high-quality tours as the pictures are compilated seamlessly. It may not seem crucial, but it distorts the presentation and makes it very hard to comprehend. Remember that it is not only about seeing the details but also about creating a specific atmosphere.

So how do other tours differ? And are those imitations every inch as good as 3D? Briefly speaking, they are far beyond. The main thing you will notice is how those mock tours lack depth and can only show you plane images. 3D tours use various technologies and even artificial intelligence to achieve the depth that clients require, but imitators never bother to work on this aspect of their presentations.

Some companies claiming to be creating 3D tours just make 360 photos with cameras that are now available on every decent smartphone, stitch them together, and charge clients for an alleged tour. But why is the difference so important?

What Abilities You Get With 3D

Modern real estate researchers show that prospective buyers are twice as likely to sign for a real tour after going on a 3D tour. The reason is that this experience gives them enough information to make a commitment. And this is the reason why real estate agents would go a long way for a good 3D tour instead of choosing an imitation. Here are some advantages of 3D virtual tours you might not have heard of:

1. A real estate agent does not have to constantly bother homeowners all for nothing and only call them when buyers have confirmed being interested in their property.

2. Your market gets broadened significantly as your buyers no longer have to drive miles in case they live out of state.

3. Buyers can see the property as many times as they wish without you having to spend time on it.

What Is The «Digital Twin»

As you can probably understand from the term itself, a digital twin has to be a realistic copy of an actual house that is so detailed one cannot distinguish the two. This effect requires specific software, skilled 3D artists, and a lot of development. As a result, you get a sufficient virtual copy of a space that can be used separately for sale or renting purposes such as showcasing or Internet visibility.

How Can You Tell If a 3D Tour Is Good?

At this point, we have covered most of the issues that either make a 3D tour good or mean that you are dealing with a fake. But how can you evaluate a genuine 3D tour once you have spotted one?

1. Smoothness.

All aspects, such as navigation and the movement that it takes to move from one image to another, must go seamlessly and smoothly without the feeling that you are turning pages in a book.

2. Perspective

A good 3D is supposed to show you houses from different points of view and offer an option of zooming in or out where it is necessary. Avoid those that make you feel as if looking at a Barbie house.

3. Additional materials

Good companies that work with realtors also provide them with additional helpful visualizations such as layouts, floorplans, or photos. Do not hesitate to ask for more.

4. Visibility

Besides creating a tour, respected companies also help you make it visible by placing it on various platforms. It can significantly enhance your marketing strategy.

Researchers show that buyers are more likely to agree to a real tour after they go on a 3D tour. The reason is that this experience gives enough understanding to make a commitment. That is the main reason why most real estate agents go a long way for a high-quality 3D tour instead of looking for alternatives.


Modern technology allows unprecedented access to various software and data so that everyone can do their part in boosting progress. However, quite often, it means that quality is compromised to gain a quicker or cheaper result. 3D tours, on the other hand, have proven to be the ultimate way of showcasing and marketing real estate. Hopefully, you will no longer consider any other options once you find a great company to work with.