It’s no secret that the online gambling industry is booming. In fact, it’s expected to reach a value of $65 billion this year, 2022. However, with this growth comes increased scrutiny from regulators and players alike.
There are many trustworthy online casinos that provide top-notch services that you can find from legitimate casino guides, learn more at Casinocrawlers.com. Every online casino aims to give players the best possible gaming experience and have everything under control to provide players with a secure environment.
However, there will always be a few bad apples in any industry. Many people feel that online casinos can do better in a number of areas. So, what needs to change for online casinos to improve? Here are seven aspects that could be better organized for players to have a positive and entertaining experience.
1. Effective Customer Protection
Customer protection is one of the most important aspects of any business, and online casinos are no different. There have been many cases of players being scammed by rogue casinos. In order to combat this, online casinos need to have better systems in place to protect their customers.
- Upfront ID Verification: One way to protect customers is by verifying their identity upfront. This can be done by requiring players to upload a copy of their ID and/or proof of address when they create an account. It will make it more difficult for scammers to create fake accounts and help keep the player base safe.
- Ban Inducements: Inducements are offers that online casinos use to encourage players to deposit more money than they can afford. These offers can be in the form of bonuses, free spins, or other rewards. While these offers can be tempting, they can also lead players into debt. As such, online casinos must ban inducements and only offer fair bonuses that players can comfortably afford.
2. Spam Text Messages and Emails
Buying large email databases and sending out generic promotional messages is not only annoying, but it’s also a major turn-off for players. Online casinos need to be more targeted with their marketing efforts and only send messages to players who have opted-in to receive them.
In addition, online casinos should make it easy for players to unsubscribe from marketing messages. They should also have a system to flag and block players who spam the casino with marketing messages.
3. Ban ALL Credit
Credit cards are one of the most common ways for players to deposit money into their casino accounts. However, credit cards can also be a major source of debt for players. It is why many experts recommend that online casinos ban credit altogether, including:
- Credit cards
- The company solicited/unsolicited credit
- Payday lender credit
Casinos should only allow players to deposit money they can afford to lose. It will help protect players from getting into debt and reduce the chances of defaulting on their payments.
4. Unreliable and Unfair Bonus Terms and Conditions
Owing to skilled bonus hunters, online casinos have faced significant financial losses. Because of this, the bonus terms and conditions are now more strict at online casinos. Establishing strict terms is not wrong. However, having unfair terms is unacceptable.
In order to improve, online casinos need to make their bonus terms and conditions fairer. It will help restore player trust and reduce the number of players trying to take advantage of the system.
Here are a few examples of unfair bonus terms and conditions:
- Wagering requirements that are too high
- Bonuses that are only available to VIP players
- Time limits that are too short
If online casinos can make their bonus terms and conditions fairer, it will improve the player experience.
- Use of Bonus Codes: In order to improve, online casinos need to start using bonus codes more frequently. It will help restore player trust and reduce the number of players trying to take advantage of the system.
- Rigged Games: One of the main reasons why players lose faith in online casinos is because they believe that the games are rigged. While there is no way to eliminate this problem completely, online casinos can improve the situation by being more transparent with their game results.
They can do this by publishing the RTP (return to player) for all their games and providing players with access to detailed game logs. It will help show players that the games are fair and they have a chance of winning.
5. Utilizing a Predictive Algorithm
Predictive algorithms are a type of artificial intelligence used to predict future events. It is a relatively new technology, but it has the potential to revolutionize the way that online casinos deal with problem gambling. By using predictive algorithms, online casinos can identify problem gamblers before they get into too much debt. It will help protect those players and reduce the number of chargebacks the casino has to deal with.
Predictive algorithms are not perfect, but they are a major improvement over the traditional methods that online casinos have used in the past. Also, it will be more effective if:
- Casinos train their staff regarding problem gambling: Casinos need to train their staff on how to deal with problem gambling. It will help them identify players who may be at risk and will also allow them to provide those players with the help they need.
- Casinos use multiple data sources: In order for predictive algorithms to be effective, online casinos need to use multiple data sources. It includes player transaction history, customer support logs, and social media data. By using all this information, casinos can better understand which players are at risk.
- Casinos act quickly: Casinos should recognize problem gambling quickly and take action to help those players. This includes things like freezing the player’s account, restricting their access to certain games, and providing them with resources to help them get through their difficult time.
6. Deposit and Cashout Transaction Fees
Transaction fees are a necessary evil when it comes to online gambling. However, some casinos take advantage of this by charging high deposits and cash-out fees. It is especially common with credit card deposits, which can be very expensive for the player.
To improve, online casinos need to start offering more fee-free deposit and cashout options. While finding a completely fee-free solution might be difficult, many options have very low fees.
Some examples of fee-free deposit and cashout options include:
- E-Wallets: e-Wallets like PayPal, Skrill, and Neteller are becoming increasingly popular with online gamblers. This is because they offer low fees and fast transactions.
- Bitcoin: Bitcoin is a decentralized digital currency that can be used for online gambling. While the transaction fees are low, there is a bit of a learning curve involved.
- Prepaid Cards: Prepaid cards like Paysafecard and Entropay are another good option for players who want to avoid high fees. These cards can be purchased online or in brick-and-mortar stores.
By offering more fee-free deposit and cashout options, online casinos will be able to attract more players. It is because players are always looking for ways to save money.
7. Inadequate Game Information
When it comes to online gambling, players need to be able to trust the games that they are playing. This is why it’s so important for casinos to provide adequate information about their games. Players should be able to see things like the RTP, game rules, and payouts. Without this information, players will not know if they are getting a fair game.
Some casinos try to hide this information, which is a major red flag. Players should always be able to find the game information before they start playing. If they can’t, then they should move on to another casino.
Final Thoughts
There are many things that online casinos can do to improve. However, these are the seven most important things that need to change. By making these changes, online casinos will be able to attract more players and keep them happy.
