The electric vehicle is already a reality. A technology that continues to grow year after year and that, today, one in two buyers has in mind when it comes to changing vehicles. 2020 was characterized by the definitive takeoff of new electric models on the market, despite the pandemic, a trend that will continue during 2021, and will not stop until a ‘zero emissions’ car park is achieved.


Nissan is committed to increasing electrified vehicles as a way to recover the Spanish market. In fact, a growth of close to 40% is expected for this type of vehicle, which would mean a volume close to 60,000 units and a market share close to 6%.

For this increase to be a reality, aspects such as appropriate taxation and greater charging infrastructure in our country are necessary. The reduction of VAT on vehicles could triple the market for this type of car in Spain. These types of measures are compatible with the development of plans such as MOVES, perfect for further invigorating the electric car market.


The experience gained by the Japanese manufacturer over the last decade, makes Nissan continue to bet on the future thanks to ‘Nissan Intelligent Mobility’, that is, intelligent mobility, which combines electrification, connectivity, and digitization as a company strategy. Values ​​that stage the commitment to the automotive sector and the brand’s commitment to the Spanish market, with more than 200 points of sale and after-sales and more than 4,500 direct jobs in our country.

At the end of 2020, the Nissan Leaf was celebrating its 10th anniversary on the market. A very important model for the Japanese brand, which has marked a before and after among electric vehicles. A pioneering car that set the roadmap for automobile electrification and has become one of the most popular models in Spain and Europe.

In our country last year the Leaf finished in theTOP 10′ of the best-selling electric cars, fulfilling the constant of all years. In fact, the model has more than half a million units sold between the two generations it has had since its launch in 2010.

For this reason, that Nissan is a reference in terms of electromobility is not a novelty. Recently, the Japanese manufacturer announced an agreement with Repsol to continue promoting electric mobility by expanding the fast recharging network for electric vehicles through Repsol service stations.

The Japanese brand has developed in Spain what, today, is the largest fast-charging network and that reaches more points in the Spanish geography through its network of dealers, with a total of 140 fast-charging points. The idea is to continue developing this network with 15 new facilities. Also, owners of a Nissan electric vehicle will enjoy a 50% rate discount on Repsol’s public electric recharging network.


The second chapter of electrification at Nissan comes with the Ariya, a 100% electric SUV that is characterized by a modern and futuristic design, a large endowment of technology and driving assistants, and, also, equipping the ProPilot system, which continues moving towards autonomous driving, since it can follow the road adapting to the regulation speed and maintaining the distance with the vehicle that precedes it.

The launch of this model, which will be this year, coincides with the arrival of the third generation of the Qashqai, the best-seller in the Crossover market. This model will not have 100% electric versions, but electrification has gained prominence in its range of engines thanks to a 1.3-liter gasoline engine with a 12 V mild hybridization system, as well as a hybrid version, called e- Power.

With all these elements on the table, Nissan once again demonstrates its commitment to the electrified vehicle with an ambitious goal: to sell one million electrified vehicles per year from 2023, including in this concept both pure electric vehicles, Leaf and Ariya, as well as hybrid engines.