One of the major gripes with online casinos years prior was that they felt hollow and almost entirely virtual. Live streaming with live dealers has absolutely flipped the online casino market and made it a completely new experience. Here’s how live streaming has made online casinos more personal, along with some other things they are doing to change the way they do business.
The Effects of Live Streaming on Online Casinos
If you’ve ever been to a land-based casino, you know the sort of aura and atmosphere that they provide. Just stepping foot into a casino sometimes brings up feelings of excitement and adrenaline. You know you’re going to have a good time, win or lose.
Online casinos for decades have had a tricky problem emulating that feeling and recreating that atmosphere. It was extremely difficult for them to bring the atmosphere of a physical casino to your monitor. With the recent explosion of live dealer games, that is soon becoming a thing of the past.
Live dealers stream tables from a casino, often on the other side of the world, with physical cards. Instead of watching virtual cards flip over as you click a button, you now have a human dealer drawing from a deck of cards and laying them out on a real table. The dealers often engage in conversation with players via live chat and immediately make people feel more comfortable and engaged.
How Customer Service Can Make Online Casinos More Personal
It can be argued that live dealers provide a form of customer service, but here the term customer service is aimed at the representatives of the company that provide help when players encounter issues or problems on the site.
Beyond live streaming, improved customer service is an easy way to make casinos more personal. Customer service representatives that remember high rollers use a player’s name and quickly handle any issues or questions are invaluable for online casinos.
In a market swamped with new casinos, good customer service is hard to find. Once players find a site with decent customer service, they’ll be less likely to leave it for another just for a better bonus or promotion.
Recently, casinos have recognized this and begun adding 24/7 Live Chats and multiple methods to reach customer service representatives, but that’s not enough. The representatives need to be knowledgeable and able to speak the player’s language fluently for players to feel that they are being heard and taken care of.
The Rise in Popularity of Online Casinos and Live Streaming
While there is a multitude of reasons why people suddenly prefer online casinos over land-based casinos, live dealer games streamed directly to your home are certainly one of the reasons. Whether you’re interested in playing blackjack, roulette, sic bo, or a plethora of other casino games, modern online casinos have got you covered. Sites like this online casino in Latvia in 2023 have added live dealer streams to improve their overall player experience.
There is also an increase in social media coverage of online casinos. Content creators on Twitch, YouTube, and TikTok are routinely pushing videos and shorts depicting large wins and losses. While live dealer streaming is affecting the fun and entertainment value of online casinos, live streamers on other platforms are almost certainly funneling new players to online casinos around the world.
AI Helping Casinos Be More Personable
Speaking of customer service, AI is currently being used to help make casinos more personable for players in two ways. The first is that AI is used to improve customer service when a representative isn’t available or sometimes entirely replaces the representative. AI can be used to discern the issue at hand and solve it without having to involve an actual human being. If the AI can’t solve the problem, the issue can be passed on to a human representative.
The other way AI makes a player’s experience more personable is through custom-generated promotions and bonuses. Every casino offers players a set list of promos. These commonly include a welcome bonus, reload bonus, cashback bonus, and the occasional points tournament or something similar. While these bonuses are enticing, they can get stale and veteran gamblers may get bored or too familiar with them for them to seem interesting.
AI can look at a player’s betting habits and generate a custom bonus for that player. These bonuses are more enticing and show the player that the online casino pays attention to their betting habits and wants to retain them.
AI can quickly look at thousands of data points for millions of players and generate custom bonuses for each of them. Such a task might take a human too long to complete for it to be beneficial.
Benefits of Making Online Casinos More Personable
When online casinos are more personable, players feel valued or heard. A player that enjoys playing at a specific online casino is unlikely to switch to another casino just for a slightly better bonus. As mentioned before, customer support is highly valued at online casinos and is an easy way to improve a player’s experience.
Casinos that put more emphasis on improving the player’s experience will retain a larger amount of their player base over time. They can also use those AI-tailored promotions to entice players to return to their site if they’ve been inactive for some period of time. All-in-all, casinos have almost nothing to lose by making their gaming experience more personable and enjoyable for players.
Wrap Up
To sum it up, live-streamed table games are easily one of the best improvements at online casinos since their inception. They make the experience more personable and allow online casinos to bring the atmosphere of a physical casino right into a player’s home. Beyond that, there are other factors that would enable an online betting site to improve its customer experience and make it more personal, from improved customer service to AI-tailored promotions and bonuses.
