Google Play Screenshot Guidelines

According to statistics, only a small percentage of users read the full description of products in digital stores. Screenshots are a great way to capture customers’ attention and quickly increase your conversion rate. That is why you should give their optimization no less attention than the generation of a memorable title or description. In this post, you will learn how to make screenshots for Google Play as effective as possible and which requirements the store for Android devices imposes on them.

Google Play Screenshot Requirements

The Android store screenshots are a handy user experience management tool. Instead of including important information about the product in the description and hoping that visitors will read it, you can show your service graphically by visualizing the main features and interface elements. According to Asolytics experience, the conversion rate increases by around 35% with a great first impression. That is why developing these graphic assets should be approached with the utmost care. It is essential not only to show your creativity but also to comply with the platform requirements for these objects to get into the list of the most popular Android apps.

The Google Play peculiarity is that users can see your screenshots in three places: on the main page, in search results, and on your product page. That is, with properly selected images and compliance with the requirements for the Google Play Store screenshot dimensions, you can persuade the target audience to download your application even without going to its page. Here are the conditions that should be met to host assets on this platform:

• You need to have at least two but no more than eight pictures. Keep in mind that only the first three are shown on the page, so they should be as effective as possible.
• Each file should be in JPEG or PNG (24 bits) format and have at least 320 pixels but not more than 3840 pixels. The aspect ratio should clearly correspond to the 2:1 formula. You will have to modify your assets if the pictures do not match the specified Google Play Store image sizes.
• You can use different images for various devices if your product is compatible with multiple platforms: Android TV, Wear OS, phones, and tablets (with varying screen sizes). That is, in total, you can have up to 40 pictures.
• Your images should show users the main functionality (for applications) or gameplay (for games). Avoid using slogans, calls to action, and other unnecessary details. Of course, the text on the pictures should be localized and adapted for each region.

To choose the best design, you can use the app rankings tool and get insights from the developers of top Play Store products.

Which Android App Screenshot Size Is Optimal?

Your Android app store screenshot sizes should clearly fit the established requirements and not exceed the specified minimum (320px) and maximum (3840px) limits. The popular app screenshot size is usually 2000 x 1300 pixels or 1080 x 1920 pixels.

For apps designed for smartphones and tablets, the aspect ratio should be 2:1 (vertical) or 16:9 (horizontal). At the same time, you can determine which orientation to choose: portrait or landscape. For smartphones, vertical images are more common, while horizontal screenshots usually show a higher conversion rate. If you build service for Wear OS, you need square pictures (1:1). In this case, Google Play Store screenshot sizes should be at least 384 x 384 pixels. You need to design a 1280 x 720-pixel banner for Android TV.