Luca De Meo, the new CEO of the Renault Group, presented this morning the Revolution a new strategic plan that aims to change the strategy of the French volume giant to create value in the next five years. Among its brands the reinvigorated Alpine the sportiest and which changes its name to the Formula 1 team in which Fernando Alonso will compete with the new car baptized A521.
It will be a 100% electric brand, albeit positioning F1 at the center of the project through a completely renewed commitment to the championship. From which it is deduced that they will remain in the Great Circus for several years with the aim of being profitable in 2025 including investments in sports. The fact is that the message is clear since the launch of this new Renault, Formula 1 is at the heart of this project and although 2021 is a year of transition, for us and for everyone, in 2022 we want to be constantly on the podiums says Laurent Rossi the new CEO of the firm, who has appeared in a suit and sports shoes to underline the youthful touch of the firm.
During this event, Alpine took the opportunity to show the car with which the ads have been shot, with a lot of black colors for now as a tribute to the A500 F1, a 1975 prototype, and that could be a preview of the colors that the car will carry, which he insists on blue and red in an obvious way the colors of the French and British flag since half of the team is in France and the other half in England Very and Enstone.
The livery unveiled today is the first evocation of the new Alpine F1 team identity. Some of the structural graphic elements will remain, while others will change. The oversized Alpine emblem in a tricolor graphic system is the first clear symbol of identity. of the brand in motorsports. Blue white and red refer to the colors of the French and British flags which is very important to us says Antony Villain Alpine’s Design Director.
Renault Sport Cars and Renault Sport Racing cars will be merged
as one entity under the Alpine brand which grows as a specialized manufacturing brand, engineering domain with considerable media exposure of Formula 1 a great marketing tool as Rossi acknowledges. The Alpine brand was founded in 1955 by Jean Redele, a young man with a passion for racing. He named his company after his favorite place for racing, the Alps.
The company began to take off in 1962 with the A110. At the time, Alpine and Renault were already close collaborators and Renault dealers sold and repaired Alpine cars. In the early 1970s, Alpine became a major brand in rally competition. It won the Monte Carlo Rally in 1971 and the Manufacturers’ World Championship in 1973. That same year the brand was acquired by the Renault Group. Alpine achieved its most important triumph in motorsports in 1978 at the 24 Hours of Le Mans.