The contemporary world of art has changed forever with the development of technology that allowed artists to create, share, and sell art in a way that has never been seen before. Today, anyone can post their artwork on the World Wide Web, find a community that will like it, and even earn a living. A new step toward the future was taken when NFTs began receiving attention as a form of investment. NFT art, in particular, has gained popularity among digital artists who saw it as a new opportunity to expand their creative horizons and increase their income. If you are one of those artists, you might have reasonable questions about how to launch your first NFT collection. Here are some tips that will help you navigate this new phenomenon.
Essential Tips for Launching a Successful NFT Collection in 2023
You might already be past this stage, but it is still worth reviewing. Once you have minted your NFTs, you must find a platform to sell them. There are dozens of NFT marketplaces available today, so choose wisely and weigh out the pros and cons of each option. Alternatively, some people prefer to sell their works on their websites. While creating one from scratch will take additional time and resources, it will relieve you from paying the fees that marketplaces usually require.
Develop a marketing strategy.
But how do you tell people you are preparing to launch an NFT collection? This is where marketing comes in. As it often is in the modern world, social media is your best friend. Websites like Twitter host large NFT communities and have features that will come in handy when increasing outreach. They often host large communities of people interested in NFT art, whether collecting or creating it. Being an active and prolific member of those groups will help you make important connections. Moreover, buying advertisements on social media has proven to be a sustainable way to attract potential holders.
These are all good promotional tactics, but there is no need to stick to traditional marketing strategies. You are trying to get as many people interested in what you create as possible, so focus on creativity. You can make attention-grabbing promotional content, write lore for your artwork, and organize giveaways and special events. Once you have built a loyal following, you might even start selling physical and virtual merchandise. Another original idea to spread the word about what you do is to get your artwork featured in a Metaverse gallery where it can be viewed and purchased. The possibilities are endless, so do not be afraid to go all in.
Build your brand
You have probably heard of “Bored Ape Yacht Club.” It quickly became the best-selling NFT collection on the market, with famous Hollywood stars among its holders. But what made it desirable to so many influential public figures and investors? The answer lies on the surface — the “Bored Apes” have a recognizable style and a concept that makes them stand out. A series of colorful monkeys presents unique images that look stylistically similar but have different details like facial expressions, clothes, and accessories, which makes them perfect collectibles.
Originality and collectability are something you have to consider when working on your NFT project. Focus on developing your unique, recognizable brand, be it a character, signature style, or story you want to tell with your collection. Scan the market and look for inspiration, but avoid plagiarism — a deadly mistake for any art project, especially a young one.
All in all, your NFT collection should reflect your artistic vision. People value authenticity, and you will soon start seeing proof of that.
Prepare for the launch.
Finally, your first NFT collection is in order. Now, it is time to release it into the world. Apart from setting the stage for the launch by promoting your collection, you must ensure nothing goes wrong on the big day. Your team, who you worked with on preparing your collection and building your website, is crucial in ensuring everything goes according to plan. You must prepare your staff team for the upcoming launch to avoid any possible complications. This includes providing them with checklists, clearly stating your objectives and requirements, and openly communicating how much work you expect them to do once the collection drops.
It is highly advised that professionals manage social media and monitor the response right after the release. A trained customer service team looking out for any issues with the website or transactions is essential in creating a quality experience for your clients. Remember that how you respond to problems will inevitably reflect on your brand.
Your website has to be in perfect condition by the launch day. Complete all the necessary fixes and run all the tests days before the main event because you have to be prepared for the potential issues that might arise during the launch. However, there are some things you cannot prevent from happening. For example, any website can crash due to high demand. This is why it is important to have your team ready to jump in and deal with any urgent problems.
To avoid subjecting a marketplace or website to an unexpected inflow of users, you must analyze your audience response. This way, you can plan accordingly and avoid unpleasant accidents.
These are just some basic steps you need to take to make sure your NFT collection launch goes as smoothly as possible. However, like with any project, no universal strategy will work for every case. Developing a good sense of new market trends, staying well-read, and growing your digital art skills go a long way. Through trial and error, you will find a way that works for you. Don’t give up, and keep doing what you love!