Starting an eCommerce store through a website like Shopify or Prinfity is a great way to make passive income.

In fact, it’s easy to put custom-made designs on different items like tote bags or coffee mugs and then sell them to the public with a print-on-demand website.

Plus, they seamlessly (for the most part) integrate into your website. This way, the heavy lifting of handling orders or updating inventory is completely off your shoulders.

Other businesses manage their own set of products and inventory straight from their home or warehouse. Regardless of how you choose to run your eCommerce business, there is always space to improve your tactics.

If you’ve jumped on the bandwagon and are starting from the beginning with your eCommerce store, we’ve put together a list of five helpful tips to keep you ahead of the competition.

1. Create Buyers Guides

Running an eCommerce store might mean you’re selling higher-priced products that require much more thought before a customer decides to make a purchase. One helpful way to keep potential customers on your website and build more authority is to create buyers guides.

eFireplace Store is a great example of an eCommerce website that offers a wide range of fireplaces, chimneys, and other heating or gas appliances for the home. This company has created a buyers guide to purchasing fire pits, along with many other assets they sell.

This helps the customer with their purchase while building trust that the company knows what they’re talking about.

2. Don’t Be Afraid to Experiment

When you’re first starting with your eCommerce store, you aren’t going to know what your customers like right off the bat. It’ll take time to experiment with different copies, product images, and website formats.

This also means experimenting with different ad types. Lots of platforms, such as Google or Facebook ads, for instance, offer the option to do A/B testing. You can run two different ad types, where you switch up the copy or different creative aspects for the same product.

You can then view the analytics to get a better idea as to which ad is performing better. The more you know your audience, the more revenue you can anticipate generating for your business.

3. Reinvest Your Initial Profits

Once you start seeing the first few hundred dollars get into your business bank account, it’s easy to want to splurge on something for yourself. Instead, you’ll want to hold off and reinvest the money from your initial profits back into your business.

You need consistent financial backing if you want to see your eCommerce site grow. This means running more ads, creating new products, or hiring extra help with digital marketing efforts.

4. Create a Consistent Schedule

eCommerce stores are going to thrive if their social media and digital marketing efforts are thriving. You’re going to need to spend an ample amount of time focusing on building your social following and website traffic.

One of the biggest pieces of advice any marketing expert will tell you is to remain consistent. This means being consistent with what you post, how often you post, your branding, and your messaging.

Start by creating a consistent schedule so you can finally start to establish consistent growth for your eCommerce website.

5. Put Effort Into Your Website

If you’ve slapped together a website from a template in an hour, you’re not going to see many sales. Your website is like your digital business card, after all.

It’s the first thing people see and how they’ll decide whether or not to buy from you. A successful website is aesthetically pleasing while also easy to navigate through both desktop and mobile devices.

According to a recent report, 57% of mobile device users won’t recommend shopping from a business if they have a poorly designed mobile website. If you don’t have the skills to build a professional, user-friendly website, you may want to consider adding website design to your budget.


Starting an eCommerce website requires thoughtful planning. Always put thought into your website and advertising tactics, and don’t be afraid to experiment. It’s up to you to learn about your audience the best you can.