After the COVID-19 pandemic, more people tend to search and shop online. That is why there has never been a better time in e-commerce than now, and the industry’s future looks bright.
However, there is no rose without a thorn! Despite its many advantages and opportunities, the e-commerce market has become so saturated that standing out from other competitors has become quite challenging. The worldwide number of online stores currently stands at 24 million, with new ones being launched every day. Therefore, in this highly competitive market, receiving qualified traffic and turning it into converting customers should not be straightforward at all.
Fortunately, some strategies and tools can put you on a winning track, helping your online store stand out among the rest. This post has provided some best pro tips on establishing consistent growth for your e-commerce website. So without further ado, let’s dive into this.
1. Identify your Target Audience
Not defining your target audience is like shooting without aim. Identifying your target audience will inform any marketing plan or strategy you execute. Once you have a comprehensive understanding of your ideal buyer, you can make more informed decisions. Also, understanding your target audience is key to determining which marketing channel will generate traffic that converts into sales.
How to Target Your Audience More Effectively?
First of all, identify what your business stands for and what your products do. In this way, defining the problem you solve, or the desire you fulfill can make it easy to determine your target audience. You can narrow down your target audience further based upon available demographic, behavioral, and psychological segmentation data.
Moreover, conduct regular market research to check if your target audience can afford your price tag. Check the competition to see how your competitors are doing on the market and how you can outperform them. Fortunately, many tools can collect users’ feedback and provide you with helpful audience insights.
2. E-Commerce SEO
Ecommerce SEO is a cost-effective way to bring more qualified traffic to your website. SEO ensures that your website looks professional and is well-suited for search engine ranking.
Blogging is one of the most effective and proven ways to help your e-commerce website grow. The more value-adding and engaging SEO content you publish, the more visible your e-commerce business will be online. Such informative and educational content will establish you as an authority or expert in your niche. Hence, your product pages must be more than simple copies of the manufacturer’s description. They need precise information and high-quality pictures, ratings, and customers’ reviews. If you don’t have time to write the content yourself, you can outsource this task to a professional content creator.
Furthermore, you should do keyword research and include the right keywords your target audience is searching for on search engines. SEO also involves optimizing your headlines, product descriptions, metadata, link building, and more to increase your website ranking.
Although content SEO is king, technical SEO is also crucial for increasing your website’s visibility and searchability. Your site structure, security, design, and loading speed are essential factors in Google’s ranking. Note that Google switched to a mobile-first index in 2019. It means that your e-commerce website should be accessible on mobile devices to rank high. Learning and implementing e-commerce SEO and technical SEO is an ongoing process that can bring more consistent growth to your e-commerce website.
3. Be Active on Social Media
Social media can bring more potential customers to your online store. In a sense, social media and e-commerce are a perfect match as they complement each other very well. Because here we can not cover all social media platforms, let’s focus specifically on Instagram to find out how you can leverage it to establish consistent growth for your e-commerce website.
Utilize an Instagram Growth Service
As the first step, you should learn how to get more followers on Instagram. More followers mean more potential customers and more sales opportunities for your online store. The more followers you have, the more credibility and authority you gain. That is why many businesses seek help from an Instagram growth service to reach out to their target audience safely and organically.
Choosing a reliable service will allow you to repost on Instagram or utilize Instagram DM marketing more effectively than before. Moreover, using the service, you can schedule Instagram posts strategically to achieve the maximum engagement rate among your target audience.
Collaborate with Niche-Relevant Influencers
Instagram is the best platform for Influencer marketing as it allows you to connect with highly targeted and interested prospects quickly. However, the biggest challenge in this process is to find influencers who align with your business and target audience. If you select the right influencers for your marketing campaign, you will have a good chance of getting qualified traffic to your e-commerce website and significantly boosting your online sales.
Ainfluencer influencer discovery platform is one of the best options to find a loyal brand advocate, brand ambassador, or simply an influencer for your brand or business. Watch the video below to see how it works:
4. Improve Your Conversion Rate
While SEO and social media can drive tons of qualified traffic toward your website, at the end of the day, it is useless if you cannot turn that traffic into paying customers. At this stage, conversion rate optimization (CRO) has a significant role in improving your website to get the most out of the traffic you already have. You can improve your conversion rate dramatically in many different ways. Here are some:
Use Tools for Conversion Rate Optimization
CRO tools such as website visitor tracking tools offer detailed insights into what is happening on your site. They track web traffic to identify the best marketing channels that convert the most. Additionally, these tools shed light on visitors’ behaviors within your webpage to help you discover any pain points and remove them to provide the best UI/UX experience for your visitors. WatchThemLive is here to help you with CRO:
Do A/B Testing on Your Website
In A/B testing, you compare two versions of a webpage to see which one performs better. In this process, two versions of a variable (page element, web page, etc.) are displayed simultaneously to different segments of visitors to determine which version has the most impact. A/B testing removes all the guesswork and allows you to make informed improvements to your website, achieving the best results in the long run.
Use Scarcity or Urgency Tactics on Your Online Store
If used correctly, scarcity and urgency tactics are effective ways to get shoppers to act quickly. Many techniques can create a sense of scarcity or urgency for e-commerce optimization, including:
- Offer free shipping for a limited time
- Offer free shipping for a limited number of buyers
- Display low stock warning in shopping cart
- Increase price after X sales
- Give discounts on abandoned cart items
- You can use popups to remind shoppers about limited-time
- Display popularity by the number of purchases
5. Take Advantage of Email Marketing
Email is still one of the most effective marketing channels. 59% of people say that marketing emails influence their purchasing decisions. But a robust email marketing strategy begins with creating an email list. Growing your email list will allow you to build relationships with more prospects, eventually leading to more conversions.
You can encourage people to subscribe in return for a special offer, gift, discount code, or similar. Remember to stay in touch regularly with your subscribers and not just sell to them.
Ecommerce software for shipping companies to reach worldwide markets and gain resilience. Besides creating an online website, you should apply appropriate marketing strategies and tools to improve your fair share of online customers.
As a final note, you should always work on your systems and strategies to improve your performance in the current e-commerce market. Hopefully, the pro tips listed above can establish consistent growth for your e-commerce website. Now it is your turn to test these strategies and beyond to see which ones will put your e-commerce website ahead of the rest.