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With the ever-changing landscape of social media, it can be difficult to keep up with what’s going on in the world of marketing and brand building. With so many blogs, articles, and eBooks about various aspects of social media, you can easily find yourself drowning in tips and advice that are helpful but not always applicable to your business or industry. These 3 tips will help you to excel at social media today with the help of an SEO company in the USA so that you don’t fall behind in the ever-evolving realm of online marketing.

1. Create content that is shareable

Social media is a great way for businesses and brands to get their message out there. But it’s easy for messages to get lost in the noise. 

Keep your posts simple. Too many people try to cram too much information into one post, making it hard for followers to consume. Break up your content into smaller, more digestible pieces that are easier on the eye and brain.

Make an effort with images and captions. A picture really does say a thousand words when it comes to social media posts. Use text overlays or short videos that capture your brand’s personality so followers can relate on a deeper level with you. Last but not least, don’t forget the caption. Adding just a few well-thought-out words that contextualize your image can make all the difference between having a bland post and grabbing someone’s attention.

2. Use hashtags strategically

If you want to be successful in today’s world, you need to know how to use social media and how to use it well. 

Be consistent with your posts. The more often your post, the more people will become interested in what you’re sharing on social media. What’s even better is that consistency is also key with hashtags! Make sure that when posting on Instagram or Facebook, it’s always with the same hashtag so that people can find all of your posts easily. This will create a cohesive look for your page and give people an idea of what they can expect from following your account!

Be sure to add emojis as well to your captions–a recent study found they increase shares by an average of 13%. Finally, be sure to ask questions that pique readers’ curiosity–this can lead them down a click-hole that promotes engagement. For example: What was the best part of it? What do you think this emoji means? Questions create conversation and interest, which leads to better engagement rates overall.

3. Interact with others on social media

Social media has become an integral part of our lives. With the ability to engage with others on a variety of platforms, it’s important that you stay connected with your friends and keep up-to-date on what’s happening in your area or industry. 

Try out new sites. It is important that you research what types of sites are available and try them out so that you know which one is best for you. Sites like LinkedIn provide a great opportunity for networking, while Twitter is perfect if you want quick information updates. 

Build relationships with influencers. When starting out, it can be difficult to find people who have a similar interest as you or influencers who can help promote your business.