Mars Wrigley and WWE have announced the renewal of Snickers as a sponsor of WrestleMania for the sixth consecutive year. The agreement includes the recording of several commercial videos for the brand of chocolate bars where WWE superstars will demonstrate that dissatisfaction can be solved by eating a Snickers, as reported by WWE this Thursday in a statement.
The renewal of the contract between WWE and the company that owns the Snickers brand, Mars Wrigley, for WrestleMania 37, an event that will take place on April 10 and 11 at Raymond James Stadium in Tampa, Florida, will include the news that Snickers will be the exclusive sponsor of the stellar combat of the ‘Showcase of the Immortals’, although it has not been specified if it will be for the two evenings or only one. This will be the first time in WWE history that the Main Event of its great event has been sponsored.
After an unpredictable year, we are excited to bring fans more good times by being the sponsor of WrestleMania again said Snickers Director Michelle Deignan. We know the passionate WWE fan is hungry for entertainment, and we look forward to sharing these fulfilling moments for the sixth year in a row added Deignan.
For her part, Stephanie McMahon, WWE Brand Manager, said they are very proud to extend our collaboration with Mars Wrigley and incorporate WWE Superstars into the popular Snickers advertising campaign. Our long-standing relationship perfectly sums up the WWE’s 360-degree activation approach and enables Snickers to leverage our global events and our digital and social platforms with recognized talent around the world.
The collaboration also includes digital content for the official WWE website, WWE.com, and the McMahon company YouTube channel. Additionally, for the fourth year in a row, Snickers has released an exclusive edition of its Hunger bars that will include the fillers of superstars like Roman Reigns, Charlotte Flair, Sasha Banks, Alexa Bliss, and The Miz. The bars will be available from mid-March.
Expect To Release Tickets For Wrestlemania 37 In The Coming Weeks.
Finally, WWE has reported that it is working with the authorities of Tampa and the state of Florida to develop some protocols for the prevention of COVID-19 that it hopes to make public in the coming weeks along with the sale of tickets for WrestleMania 37.