El Corte Ingles plans to launch in the next few days a new mobile application (app) with the aim of making the experience of the Castellana center which is the largest and with the highest volume of services to any point in Spain. large distribution brand. This was announced this Wednesday by the group’s CEO, Victor del Pozo at a meeting on European funds organized by the EFE Agency and the KMPG consultancy where he explained that the new app is part of a complete digitization plan for El Corte English who chooses to be financed with the new European funds.
At this same meeting, the CEO of Santander Spain, Rami Aboukhair, advocated that financial institutions advance European funds to companies to shorten the waiting time between project approval and the arrival of money.
In the closing ceremony, the economic vice president of the Government, Nadia Calvino took the opportunity to announce that in the coming weeks the Government will approve a plan to promote Spain as an audiovisual hub and will put the text of a draft law on startups’ and another on business creation and growth to improve the business climate.
Digitization
The chief executive of El Corte Ingles explained that the group has already presented “in some official bodies public-private collaboration projects charged to European funds to subsidize and finance investments assigned to Spain. Del Pozo referred to the group’s digitization purpose throughout the entire value chain from the manufacturer to the point of sale.
In this context, Del Pozo placed the new mobile application El Corte Ingles in your pocket. He also referred to new logistics applications for home distribution, as well as a new project to reinforce the digitization of the travel agencies division. We want to reach the last small hotel in emptied Spain and bring tourists, not only from Spain but from Latin America. We want our travel agency to become the largest Spanish-speaking travel company, he said.
El Corte Ingles is one of the best meeting points in this country to test digitization, del Pozo said after recalling that its centers receive more than 700 million visits annually, employ more than 125,000 people, and work with more than 60,000 supplier SMEs.
