Technology has transformed the financial service industry. Traditional banks have dominated this industry mainly because of barriers like high regulations that prevent new entrants.
However, technology has changed this tradition, and banks face stiff competition from upcoming high-tech firms that threaten their dominance.
What’s FinTech?
Financial technology is an innovation that automates financial services using technology. Fintech corporations operate as intermediaries in loans, money transfer, crowdfunding, sales and purchases of financial securities, and offer financial advisory services.
FinTech organizations have three key features.
- They all apply modern technology that gives them a competitive advantage. Viva Payday Loans is an American broker site that uses artificial intelligence to collect data and connect borrowers with lenders who grant loans in a couple of minutes. This feature enables fintech to offer services at a lower cost and more efficiently than conventional banks.
- They have a clear client focus. Fintechs solve clients’ problems without the complex legacy systems used by traditional banks. Clients can, therefore, efficiently manage their accounts.
- They center on a particular service or product and do it well. Fintechs concentrate on customers and offer cheaper services than traditional banks.
Companies Based On FinTech
payment has taken over the financial service industry: several types of e-wallet choices like Google wallet and MobiKwik exist, which makes the following services accessible and efficient:
- Money transfers firms like Kantox and Wise have raised the bar on peer-to-peer lending based on market values. Fintechs provide faster and more direct currency exchange (for international transfers) services than banks.
- Mobile payments have become the trend of the new market. Mobile payments enable users to pay bills via their phones. You don’t have to rush to the bank to withdraw cash whenever you want to buy something: use apps like Square and SumUp to pay using your mobile phone.
- Trading platforms. FinTechs like Nutmeg offer various online platforms that provide investment services cheaper than banks and other alternatives.
Some fintech even recommends particular funds and stocks for sustainability. You no longer have to go to the bank to acquire investment funds.
- Peer-to-peer lending. Firms like MarketInvoice and Zopa lend funds to businesses and individuals and have become peer-to-peer (P2P) investors. P2P is slowly taking roots in the financial sector, and many people are now considering this alternative.
Over the years, mobile phones have become the primary communication medium. Millions of people globally access the internet through smartphones. Phones are now a primary method of accessing other enterprises.
Apart from the opportunities, there are hurdles such as proper utilization of FinTech that need to be looked into. Addressing this challenge will help develop productive finance and mobile sector collaboration.
Three significant factors have made smartphones the most common medium to connect to the internet:
- Payments made online are secure, and you can disable them at any time.
- It gives convenient and straightforward solutions without requiring additional effort.
- Phones provide a global solution for the e-payment market.
A recent study done by Yugov estimated that two-thirds of consumers in the United States use FinTech apps. Out of this, 20% use the apps for investments, while 10% use the apps for financial management.
Technologies With Major Roles In FinTech
Artificial intelligence and machine learning are integral in the financial industry. As a result, these sectors have realized that customer support needs some improvement and have started filling the gaps.
Integrating AI into the finance industry has automated external/internal communication, data analysis, and customer services. Chatbots have also made fraud detection processes simpler.
FinTech phone app companies face stiff competition since the finance industry benefits from incorporating tech. Cloud computing and data analysis make predicting customer needs simpler. As a result, FinTech companies provide their consumers with user-friendly and safe solutions.
Digital platforms are also assisting the financial marketing agency. More and more consumers use their social media platforms to collect financial information; the financial industry can use this to its advantage by using these platforms to trade.
Social media has become a big part of our day-to-day lives; many people use it to share their thoughts, concerns, and queries. However, this doesn’t mean that the financial sector should transact on digital platforms. They should give insights on finance.
There Are Still Many Gaps To Be Filled
There are still huge opportunities for digital transactions in the future. Individuals who have been learning about artificial intelligence are in the best position to meet future demands. Phone FinTech apps help in transactions and feeding data. For example, a phone camera can collect customer data in the same way as an optical card reader.
Bottom Line
One thing is sure: FiTech is the future. Any FinTech application start-up should keep up with trends in the industry that can change the FinTech sector. Being aware of trends will help them develop innovative apps for their customers.
