The Flash managed to introduce a diverse character by cleverly introducing the concept of a multiverse, something that became increasingly important not only for The Flash but also for the other series in the Arrowverse.
It was long thought to be a forbidden confusing concept for the occasional audiences required for comic book movies. and many comic book series shows for a profit, the multiverse has become so common in superhero stories that both Marvel and DC have great epics leaping into the universe for years to come.
To be clear, The Flash didn’t invent the multiverse concept, and it wasn’t even the first large, crowd-pleasing property to play with it in live-action. Star Trek, to begin with, has explored the concept a lot over the years. Time travel movies also tend to at least flirt with the concept, as you can see Marty McFly existing through various iterations of 1985 and 2015.
Although for a long time, the conventional wisdom of producers and other executives to introduce such a concept The idea of multiple parallel piles of the earth came to be believed to be a rather difficult sci-fi concept to sell to superhero audiences, considering that Superman, Batman, and Spider-Man were among them.
When you need to make a billion dollars just to cover expenses, it’s easy for executives to freak out when they perceive something as a potential barrier to audience engagement or understanding of content.
The Flash is such a popular series on The CW that it managed to eclipse the ratings of anticipated shows like Marvel’s Agents of SHIELD on other more accessible networks during its first season.
Through The Flash, time travel and the multiverse became commonly understood concepts among the millions of people who watched Arrowverse shows on The CW, by extension, they began to permeate the broader conversation about television from Superheros.
Would this have happened without The Flash? It is very possible, although it may have been more difficult to invest $ 100 million in something if you did not already have recent proof of concept with a topic that will not alienate the audience.