Live-streaming technology itself is often considered a modern convenience. However, this technology has seen much development over the past few years. So, let’s take a look at some of the technologies taking live-streaming to the next level. 

Optical Character Recognition (OCR) 

OCR has long been used in office and logistical settings, automating the process of filing and sorting letters and documents. However, it can also be used in live-streaming events such as online casinos to capture things happening on screen and translate them into captions. Take something like online roulette, for example – a real host spins a real roulette wheel in the studio, which is live-streamed to all players. OCR can then capture which number the ball lands on, transforming it into machine-readable text. Once it has been formatted, this can be displayed on screen for the players to see, reducing the risk of people missing the results. It can also be stored by the platform for analysis purposes. 

This same logic can be applied to many other live streams, such as product launches, marketing events, or even live TV broadcasts. Say you want to reach an international audience, but only the spoken elements are dubbed or subtitled – or, perhaps you need the name of the products to pop up on screen as soon as you show them in whatever language required. With OCR, the machine-readable data can be fed into a translator automatically, and displayed instantly on screen, making the content more accessible. 

Artificial Intelligence (AI) 

AI has had a significant impact on many industries in recent years – and live-streaming is no different. Live-streaming traditionally has to have a host. This host, like all employed people, can only work for so many hours a day and needs to take regular breaks. Planning around this can limit the times and duration that brands can live stream content. 

However, AI hosts do not have this problem, which is why they are taking over e-commerce live-streaming, particularly in China. The AI hosts are designed to look like real humans so they can replace them whenever they are away, crafted from scratch as a human-like avatar, or take the form of chatbots. These avatars can host live streams up to 24/7, which makes the streams more accessible in different time zones. 

Augmented Reality (AR)

AR has previously been hailed as the future of online shopping, as it allows consumers the opportunity to get both the convenience of e-commerce with the personal touches of in-person stores. Thanks to AR, shoppers can now try on clothes or see what furniture would look like in their rooms without having to step foot in a physical store or make a purchase. 

With this in mind, the use of AR in live streams can allow people to do these things in real-time. If there’s a product launch, the AR function can allow viewers to try it out there and then whilst the interest is there. This can have the potential to boost instant satisfaction, increase leads, and capitalize on impulse purchasing behaviors. 

And there you have it – just a few technologies that are transforming live streams. With these solutions in your arsenal, live-streaming capabilities can be improved, automated, and enhanced.