Better Business Cases (BBC) is a structured approach for creating and presenting business cases to improve investment decision-making and value for money. It is based on the Five Case Model, which provides a framework for structuring and presenting a business case. Better Business Cases Training can help individuals and organizations understand and apply the Five Case Model effectively. Using the Better Business Case 5 Case Model, businesses can ensure that their investment proposals are rigorously evaluated, align with strategic objectives, offer value for money, and are deliverable. This systematic approach can lead to better investment decisions, improved risk management, and increased accountability.

Effective business cases are crucial for organizations to make educated judgments about investing in initiatives and programs. A well-written business case offers an organized and systematic way to evaluate a proposed venture’s possible advantages, disadvantages, risks, and financial worth.

Table of Content

  • Overview
  • Understanding the Five Case Model
  • Benefits of Using Five Case Model
  • Problems and Restrictions with the Five Case Model
  • Conclusion


There are numerous ways to view the significance of strong business cases:

  • Successful business cases assist organizations in making wise investment decisions.
  • Business cases offer a systematic and organized way to assess possible investments.
  • Decision-makers can select the most attractive investment prospects using business cases.
  • Engaging stakeholders in developing business cases can increase buy-in and reduce resistance.
  • Effective business cases may aid organizations in maximizing value for money by more effectively and efficiently allocating resources.

Understanding the Five Case Model

The Five Case Model is a thorough method of decision-making that entails creating five different scenarios, each with a special focus:

Strategic Case: The Strategic Case examines how the choice fits with the broader strategy and goals of the company. It considers any potential external elements that could impact the choice and the decision’s prospective rewards and hazards.

Economic Case: The Economic Case assesses the decision’s advantages and disadvantages from a financial and general economic standpoint. It examines how the choice will affect the stakeholders and the organization’s resources.

Commercial Case: The Commercial Case considers market and rivalry considerations that might influence the choice. It assesses the decision’s prospective demand and how well it aligns with the business plan of the Organisation.

Financial Case: The Financial Case focuses on the decision’s financial ramifications. It assesses the decision’s costs, advantages, risks, and possible return on investment.

Management Case: The Management Case examines the real-world implications of implementing the choice. It assesses the choice’s possible operational and logistical difficulties and considers the management of the decision.

Benefits of Using Five Case Model

The Five Case Model is useful for organizations in many ways. Organizations may make better-informed decisions aligning with their overall strategy and objectives by carefully analyzing these five instances. The approach aids businesses in identifying possible risks, mitigating them, and considering the viewpoints of all parties engaged in the decision-making process. Last but not least, the Five Case Model offers a systematic method of decision-making that can increase the efficacy and efficiency of the process.

Problems and Restrictions with the Five Case Model

The Five Case Model provides a thorough approach to decision-making, but it is not without difficulties and restrictions. The following are some of the major obstacles to utilizing the five-case model:

Time and Resource Constraints: Each of the five development scenarios can be time- and resource-intensive. When judgments must be taken fast, organizations may need more time to devote the required resources to study each case thoroughly.

Difficulty in Obtaining Accurate Data: The quality of the data utilized to construct each case impacts the Five Case Model’s accuracy and dependability. Finding accurate and trustworthy data can be difficult, especially when data are few or nonexistent.

Potential for Bias: The individuals who created and used the Five Case Model determine its effectiveness. Decision-makers run the danger of introducing bias or subjectivity into the process, which might affect the decision’s accuracy and quality.

Organizations should be aware of these difficulties and act to lessen them wherever feasible. This might entail allocating sufficient resources to the decision-making process, investing in data collecting and analysis, and putting procedures in place to reduce subjectivity and bias in decision-making.


To sum up, the Better Business Cases methodology, based on the Five Case Model, offers an organized way to develop and present business cases to enhance investment decision-making and value for money. Businesses may ensure that their investment plans are achievable, give value for money, and connect with strategic objectives by carefully examining each of the five situations. The Five Case Model offers a comprehensive approach to decision-making. Still, it has challenges and limits, such as time and resource limitations, the challenge of acquiring reliable data, and the possibility of bias.