For years, technology has been providing marketers with innovative tools designed to enhance efficiency and creativity, and deliver better results. Whether it’s a new and innovative software solution or generative AI, here are several big ways technology can strengthen your marketing strategy.
1. Leverage advanced tech through outsourced solutions
Big marketing agencies have access to special marketing tools that many smaller businesses can’t afford. While there are substitutes that work well, they’re not the same.
When you outsource your marketing strategy to a professional agency, you automatically get access to their advanced tools alongside marketing experts. For example, when you hire a fractional CMO (Chief Marketing Officer), you’ll get access to high-level marketing leadership at a lower cost, and they’ll run your marketing campaigns using agency-level applications.
Outsourced marketing eliminates the hassle and expense of trying to do everything yourself, and getting access to special tools is a clear bonus.
2. Generative AI for content creation
Just when you think technology won’t take marketing much further, there’s something new around the corner. Today, that happens to be artificial intelligence (AI), natural language processing (NLP), and machine learning algorithms.
If you’re looking for a way to scale your content production quickly, you may want to look into generative AI, like ChatGPT. Although most text-based content will require plenty of human editing and oversight, it’s great for generating ideas and outlines. Creating outlines and summaries using generative AI tools will give your writers a specific focus while maintaining that human touch.
AI-generated video can also help you scale quickly. While there are complex video generators that can mimic a real human speaking, the best AI video tools generate plain backgrounds designed for text overlays. These videos might feature lakes, streams, beaches, or other peaceful scenes. Mostly used for what is called “faceless video marketing,” these videos are perfect for paid ads on platforms like Instagram and TikTok.
3. Conversational AI for customer service
Before generative AI went mainstream, businesses had been using conversational AI for quite some time. This tech is a big step up from the chat bots of the past, where detailed questions only generated a few links that weren’t all that helpful.
Conversational AI feels more like a human interaction because it’s powered by machine learning rather than a static list of keywords that trigger set responses. With this tech, you can answer pre-purchase questions, help customers troubleshoot basic issues, and provide answers and support around the clock.
Customer service is an often underestimated part of marketing. When you consider that all interactions with your customers bring them closer or push them away, it’s hard to ignore the impact of amazing customer service. It’s actually a driving factor in word-of-mouth advertising. For example, when your customers are thrilled with your customer support, they’ll use that as a selling point when telling their friends and family about your business.
4. AR for product visualization and experiences
Augmented reality (AR) isn’t just for video game enthusiasts. It’s come a long way in recent years and has found a place in digital marketing.
AR tools make it possible for customers to visualize products in their home before making a purchase. When a customer can visualize a product before they buy it, like furniture, it reduces uncertainty and increases their confidence in making the purchase.
AR apps are also fun, and can strengthen the bond between your brand and your customers. For instance, many companies use AR to create immersive experiences that incorporate product demonstrations, promotions, and even games. The end result is an increase in loyalty and sales.
5. Voice search optimization to capture mobile users
Many mobile users take advantage of voice search when looking for information online. This includes using devices like Alexa and Siri. Because of this, digital marketing now requires optimizing content for voice search.
Generally speaking, voice-optimized content focuses on asking questions that users would ask their device. For example, “What is the best sushi restaurant near me?” This is slightly different than how a user would type the same question. When typed into a search engine, people are more likely to type “best sushi near me.” It’s a minor difference, but search engines interpret questions differently and are more likely to offer relevant answers.
Scale your marketing with technology
Throughout the years, technology has transformed marketing for the better, allowing businesses to operate more efficiently and scale faster. By leveraging standard marketing tech alongside innovations like generative AI, augmented reality, and conversational AI, your brand can stay competitive in any market.
