Ukubhalisa uphawu lokuhweba kuyinqubo edinga abasebenzi abaningi edinga ukutshalwa kwezimali kwesikhathi nemali. Uphawu lokuhweba igama elisetshenziswa abanye abantu ukuhlukanisa inkampani yakho kwabaqhudelana nayo. Lokhu kungaba isiqubulo, ilogo, noma umculo, ngenxa yokuthi amakhasimende akwazi ukukubona. Ukubhalisa uphawu lokuhweba kuyisiqinisekiso sokuthi akekho ngaphandle kwakho ozosebenzisa igama lebhizinisi lakho. Akuvamile ukuthi umuntu aphumelele ukubhalisa uphawu lokuhweba okokuqala; kuyinqubo enzima enama-nuances angacacile.
Inkampani yethu igxile ekusunguleni nasekunikezeni amalayisense amabhizinisi emhlabeni jikelele. Siphinde sinikeze uhla olubanzi lwezinsizakalo zezinkampani, okuhlanganisa nokubhaliswa kophawu lwentengiso . Ochwepheshe bethu bayaqonda zonke izinto eziyinkimbinkimbi zale nqubo futhi bakulungele ukukunikeza ukwesekwa okuphelele.
Isingeniso Senqubo Yokubhaliswa Kwezimpawu Zokuhweba
Into ebaluleke kakhulu etholwa yinkampani yakho lapho inquma ukuvikela umkhiqizo wakho ngezimpawu zokuthengisa isiqinisekiso sokuvikeleka kwemali yayo. Wonke usomabhizinisi utshala imali ekukhangiseni umkhiqizo wabo. Ikhokhela ukukhangisa, iphromoshini ezinjinini zokusesha kanye namanethiwekhi omphakathi, ithuthukisa ukupakisha, futhi iyala izinto zokukhangisa ezivela endlini yokuphrinta. Umkhiqizo uyabonakala.
Uma umkhiqizo ungabhalisiwe, noma ubani angazibhalisa uphawu lokuhweba ngokwakhe. Futhi asigcini nje ukukhuluma ngezimbangi kanye nezinkampani ezivela kwezinye izifunda. Kukhona ababizwa ngama- patent scammers. Laba ngabantu abafuna imikhiqizo engabhalisiwe, bayibhalise egameni labo, futhi bafuna imali kubanikazi bamabhizinisi ukuze bathole ithuba lokuqhubeka nokusebenzisa uphawu lokuhweba - igama labo siqu.
Uphawu lokuhweba lunezici zalo uma luqhathaniswa nokunye ukubonakaliswa kwendawo. Ngokungafani nophawu lokuhweba, ilogo ayidingi ukubhaliswa. Empeleni, kuwukumelela okubonakalayo noma okubhalwe ngomlomo kophawu lokuhweba futhi akulona igama elisemthethweni.
Ibhrendi ingumqondo obanzi kakhulu kunophawu lokuhweba. Ihlobene ngokuqondile nemizwa nezici zenani. Izinkampani zitshala imali eningi ekwakhiweni nasekuthuthukisweni komkhiqizo; kubalulekile kubo ukuthi kuvuse izinhlangano eziqinile ezinhle phakathi kwabathengi. Ngakho-ke, imikhiqizo enomkhiqizo oqinile futhi owaziwayo ngokuvamile ibiza kakhulu noma idume kakhulu.
Umkhiqizo uvezwa ngesethi eyinkimbinkimbi yezinto zebhizinisi: igama lomkhiqizo, ilogo, iphalethi yemibala yebhizinisi, ihluzo zangempela, imisindo, njll.
Izinyathelo Ezibalulekile Zenqubo Yokubhaliswa Kwezimpawu Zokuhweba
Ukuze ubhalise uphawu lokuhweba, okokuqala, kuyadingeka ukwenza umsebenzi wokuqala. Okokuqala, udinga ukunquma ngefomu nendlela yokukhuluma. Uphawu lokuhweba lungaba ngamazwi, okubukwayo, okuthathu-ntathu (ukupakishwa komkhiqizo, ukuma kwawo), umsindo, ukunuka, noma kuhlangene. Uma ukhetha uphawu lokuhweba, khumbula ukuthi akumele luqukathe izimpawu nezimpawu zezwe, igama lezinye izinhlangano zangaphandle, izimpawu, nezimpawu ngokuvamile ezamukelwayo noma ezifanayo nalezo zezinye izinhlobo.
Okulandelayo, udinga ukubheka uphawu lokuhweba ukuthi uyakopela yini. Uma usebenzisa uphawu lokuhweba olufana ngokudidayo nohlobo lwenye inkampani, ungabhekana nenhlawulo. Ngokuvamile ungahlola okuhlukile kophawu lokuhweba usebenzisa isizindalwazi esikhethekile se-elekthronikhi kurejista yesifunda. Kwezinye izindawo, isevisi ihlinzekwa ngenkokhelo. Ungathola nezinye izinsiza ku-inthanethi.
Amadokhumenti ophawu lokuhweba ashiwo ngokulandelayo ayadingeka phakathi nenqubo.
- Isicelo sokubhaliswa kwesifundazwe kophawu lokuhweba.
- Igama elimenyezelwe ngefomu lamahhala.
- Uhlu lwezimpahla/izinkonzo eziqoqwe ngezigaba/izigaba ngokuhambisana nezinhlinzeko zokubhaliswa kwamamaki.
- Incazelo yegama elifuniwe.
Amathiphu Okufaka Isicelo Sophawu Lokuhweba: Ukuhambisa Nokubhalisa
Njengoba sekushiwo, udinga ukukhetha ukuthi yiluphi uphawu lokuhweba ozobhalisa. Banjena.
- Amazwi: amagama, imisho, ngezinye izikhathi ngisho nemisho ephelele. Zingaba nganoma yiluphi ulimi.
- Izithombe zanoma yini: izilwane, izitshalo, izenzakalo zemvelo, izibalo noma imibala.
- Okuhlanganisiwe kufaka phakathi izithombe, amagama, nokunye.
- I-Volumetric yilapho ukwakheka okuthile komkhiqizo kubhaliswa.
Enye yezinselelo zophawu lokuhweba ukukhetha ukuthi yiziphi izigaba zezimpahla namasevisi uphawu lokuhweba oluzowafaka. Lokhu kungenziwa kanye kuphela uma uthumela isicelo sakho. Uma inkampani ibhala imikhiqizo ethile bese ifuna ukuthengisa eminye ngaphansi kophawu lokuhweba olufanayo, ngeke kusakwazi ukwengeza emisha.
Isicelo sokubhaliswa kophawu lokuhweba kufanele sithunyelwe ngophawu ngalunye ngokuhlukene. Ukuze ubhalise, kufanele uthumele isicelo esifanele, ukuze unikeze imibhalo eyengeziwe edingekayo, futhi ukhokhe imali yombuso.
Njengoba ukubhaliswa kophawu lwethu kuncoma, yithi, isicelo sokubhaliswa kophawu lokuhweba kufanele siqukathe okulandelayo:
- isicelo sokubhaliswa kwezimpawu zokuhweba;
- amandla ommeli uma abafake izicelo benommeleli oyedwa futhi kungebona bonke abafake izicelo abasayinile isicelo;
- imibhalo eqinisekisa okubalulekile, uma kufakwe isicelo kuqala;
- Umthetho wophawu lokuhweba oluhlangene uma isicelo sithunyelwe sophawu lokuhweba oluhlangene;
- umqulu wophawu lwesitifiketi uma isicelo sithunyelwe ngaphansi kophawu lwesitifiketi
Inani lemali yezwe elikhokhelwe ukwenza ukuhlolwa kwesicelo sokubhaliswa kophawu lokuhweba lincike ekutheni zingaki izigaba zezimpahla noma amasevisi uphawu lokuhweba oluvikelwe kuzo.
Ukubhalisa uphawu lokuhweba kunikeza ezinye izinzuzo eziningi:
- inzuzo yenkampani iyanda lapho uphawu selubonakala;
- ingathola ama-royalties ngokusebenzisa uphawu lokuhweba ngaphansi kwelayisensi;
- ingathengisa i-franchise;
- ngokusebenzisa inkantolo bangathola isinxephezelo kwabaphula umthetho (ngikholwe, bazotholakala ngokuhamba kwesikhathi);
- kukhona ithuba lokuqala ukusebenza namanethiwekhi amakhulu;
- umkhiqizo ungenziwa impahla engaphatheki yenkampani, ezokhuphula inani layo.
Ngokweminye imithetho, akudingekile ukubhalisa uphawu lokuhweba. Kodwa ngaphandle kokubhaliswa, abanikazi bamabhizinisi ngeke babe nesiqiniseko sokuthi umkhiqizo uzoba ngowabo kusasa nokuthi yonke imali etshalwe ekuphromothweni ngeke iye kwabancintisana nabo.
Njengomthetho, yilolu hlobo losizo impela ukuthi izinkampani ziphendukela kubameli belungelo lobunikazi ngokubhalelana nezinto ezibalulekile ezilandelayo zokubhalisa uphawu lokuhweba:
- hlola ngokucophelela uphawu lokuhweba ngaphambi kokubhaliswa;
- ikusize ukhethe amakilasi alungile futhi ungakhokhi imali yezwe;
- gcwalisa futhi uthumele imibhalo ngendlela efanele
Uma ukwenqatshwa kutholwa, ummeli welungelo lobunikazi uzozama ukukubekela inselele.
Inkampani yethu isikulungele ukuthatha lonke uhlelo lokubhalisa uphawu lwakho lokuhweba. Siyabuqonda ubunkimbinkimbi bomthetho nawo wonke ama-nuances ale nqubo. Xhumana nathi njengamanje.
Umbhali wale ndatshana nguDenys Chernyshov – umsunguli kanye ne-CEO yenhlangano edume umhlaba wonke i-Eternity Law International.
