Imizamo yokuthengisa ngedijithali idla ngokungaphumeleli xa ingenalo ulwakhiwo okanye icebo. Uninzi lwamashishini lugxila kakhulu kwimveliso - ukudala izithuba ezininzi, ukuqhuba iintengiso ezininzi, nokuthumela ii-imeyile ezininzi - ngelixa luzityeshela iinkqubo eziqhuba ukuguqulwa.
Ukuba imizamo yakho yokuthengisa ivakala ixakekile kodwa ayisebenzi kakuhle, mhlawumbi ujolise kwimarike engalunganga ngemiyalezo engakhuthazi ukuguqulwa.
Nantsi indlela yokulungisa le ngxaki.
Yeka ukucinga ngokuthengisa "njengokuvelisa umxholo"
Ukuba ubufunda ukuthengisa kuye nabani na kwi-intanethi, mhlawumbi sele uthabathe ishedyuli yokupapasha umxholo yohlobo oluthile. Nokuba uthumela kube kanye ngemini, kathathu ngemini, okanye kabini ngenyanga, akunamsebenzi nokuba ayenzelwanga ukuzisa ingeniso. Ukuthumela rhoqo akusilo icebo lokuthengisa.
Icebo lokuthengisa elidibeneyo liya kudibanisa injongo yomthengi, ukusasazwa, iindlela zokuguqula, kunye nokulandelela. Kulapho ke iingenelo zokuqesha iarhente yokuthengisa yedijithali zicaca khona. Iiarhente ezinamava ziyazi indlela yokuyila ii-funnels eziza qhuba ithrafikhi efanelekileyo eguqulaKwaye amashishini asebenzisana neearhente ngokwezibalo anethuba elingcono lokubona i-ROI elinganisekayo. Abo bazama ukukwenza oko ngokwabo bagqibela bedala umxholo ngelixa besokola ukufumana ama-lead.
Umxholo ongabakhokeli abasebenzisi kwisenzo esithile, njengokubhalisela uluhlu lwakho lwee-imeyile, ukucela idemo, okanye ukuthenga, usebenza njengolonwabo kunokuthengisa. Kwaye xa umxholo wakho ungahambelani nenjongo yokukhangela abantu abalungele ukuthenga, abantu obatsalayo abayi kuguquka.
Zibandakanye nzulu kwindlela abaphulaphuli bakho abathenga ngayo
Ukuze uvelise utshintsho, kufuneka wazi ukuba abaphulaphuli bakho bafuna ntoni kwaye benza njani izigqibo zokuthenga. Iidemografi ezisisiseko azanele. Kufuneka wazi ingqondo engasemva kwendlela abathenga ngayo, ixesha labo, kunye nendlela ababona ngayo umngcipheko ukuze uhambise imiyalezo yokuthengisa eguqulayo. Xa imiyalezo yokuthengisa yakhelwe phezu kweengcamango, iya kusilela.
Enye yeempazamo ezinkulu ezenziwa ngabanini bamashishini amancinci kukudideka umdla ngenjongo. Umntu ofunda iposti yebhlog akuthethi ukuba uthenga izinto ezininzi. Ukuphatha zonke iitrafikhi ngendlela efanayo kuya kukhokelela ekuguqukeni okuncinci.
Kubalulekile ukujongana nezikhalazo zemarike yakho, kwaye kufuneka wazi yonke into ngabo ukuze oku kusebenze. Abathengi bayayeka xa bethandabuza okanye bengaqinisekanga. Kufuneka ujongane noloyiko lwabo oluphambili kunye neengxabano ngendlela ecombulula iingxaki zabo.
Ukuqonda indlela abathengi abaziphatha ngayo kufuna nokuqonda ukuba abasebenzisi badla ngokucofa nje amehlo baze benze izinto ezininzi ngexesha elinye, kwaye baya kukhawuleza bafikelele kwinqanaba elilandelayo. Imiyalezo yakho yokuthengisa kufuneka ibe mfutshane, ingqale, kwaye ibe nefuthe ukuze itsale ingqalelo njengoko abantu becofa.
Jonga ithrafikhi yakho ukuze uguqule
Ukuvelisa itrafikhi eninzi kangangoko kunokwenzeka asiyonjongo. Ukuguqula yinjongo. Ukuze ufumane utshintsho, udinga itrafikhi ekujoliswe kuyo. Ungavelisa iindwendwe eziyi-100,000 kwiwebhusayithi yakho, kwaye ukuba ufumana utshintsho oluphindwe kabini kuphela, uchithe uhlahlo-lwabiwo mali lwakho lokuthengisa. Kwelinye icala, ukuba ujolise itrafikhi yakho ngcono kwaye uvelise iindwendwe ezingama-500 kuphela kwaye ufumana intengiso eziyi-150, ukwindlela elungileyo. Nguwo lowo umahluko obangelwa kukujolisa.
Kubalulekile ukuba necebo lokujolisa abantu kuzo zonke izigaba kwi-funnel yakho, kodwa eyona nzuzo iphezulu iya kuba yesezantsi. Ukujolisa aba bantu abafumana ii-leads nokubathenga kulula ngeentengiso ezihlawulelwayo. Kwelinye icala, abantu abafumana ii-leads eziphezulu basafuna ixesha lokucinga ngokuthenga, ngoko ke kuya kufuneka usebenzise amanye amaqhinga afana nokuphinda ujonge.
Lungiselela iwebhusayithi yakho ukuze iguqulelwe
Iwebhusayithi yakho isenokubonakala intle, kodwa isakwazi ukuguqula iindwendwe ngenxa yezizathu ezahlukeneyo. Ngamanye amaxesha yingxaki yokusebenziseka, kodwa idla ngokuba liphepha lokuthengisa eliyilwe kakubi kwaye ikopi yokuthengisa engathandekiyo.
Iwebhusayithi elungiselelwe ukuguqulwa iya kuveza ixabiso elicacileyo ukuze iindwendwe ziqonde kanye into oyinikelayo kwimizuzwana embalwa nje. Xa kufikwa kumaphepha okuthengisa, kufuneka ahambelane nentengiso eqhuba abantu kwiphepha kwaye ikopi kufuneka ibe nomtsalane. Awunakubhala nje uluhlu lwezibonelelo ezininzi uze uxelele abantu ukuba bathenge imveliso yakho. Kufuneka ubhale ikopi ethengisayo kwaye oko kufuna ukuqesha umbhali wekopi oqeqeshiweyo. I-ChatGPT ayizukuyinqumla loo nto.
Impumelelo ivela kwiinkqubo ezingcono, kungekhona umzamo ongaphezulu
Ukuthengisa ngedijithali akuphumeleli ngenxa yokuswela umgudu. Uninzi lwabanini bamashishini sele besenza okuninzi ngokuthumela rhoqo nangokulandela iindlela zangoku zemidiya yoluntu. Ukudala ithrafikhi ngaphandle kwenjongo akuyi kusebenza, kwaye ukudala umxholo ngaphandle kwendlela yokuguqula ngumsebenzi nje oxakekileyo. Xa ubeka icebo lokuthengisa lobuchwephesha endaweni, kunye nee-funnels ezipheleleyo, kulapho umzamo wakho uya kuqala ukuvelisa iziphumo ezinokulinganiswa.
