Lonke itikiti lenkxaso abathengi bakho bangenisa amanqaku kwinto engakhange icace okanye ichazwe kakuhle ngokwaneleyo ngexesha lenkqubo yabo yokukhwela. Mhlawumbi awunayo nenkqubo yokukhwela umthengi. Iindaba ezilungileyo kukuba inxalenye enkulu yamatikiti enkxaso inokuphetshwa ngeenkqubo ezingcono zokukhwela.
Xa abathengi beziva bezithembile kwasekuqaleni, bangenisa izicelo zoncedo ezimbalwa kwaye baneliseke ngakumbi ngemveliso.
Nantsi indlela ongayenza ngayo inkqubo yokukhwela umthengi wakho isebenze ngakumbi.
1. Sebenzisa ushicilelo lwesikrini kwimiyalelo ebonakalayo
Ukurekhodwa kwesikrini sesinye sezona zixhobo zisebenzayo zokukhwela. Endaweni yokunyanzela abathengi ukuba batolike imiyalelo ebhaliweyo engacacanga, unokubabonisa kanye indlela yokusebenzisa imveliso yakho kwividiyo. Ukusebenza kuxhaswe yidatha. Ngokutsho kukaWyzowl, I-99% yabathengisi bathi ividiyo incede abasebenzisi baqonde ngcono imveliso okanye inkonzo yabo.
Ukuba imveliso yakho yeyedijithali, sebenzisa ushicilelo lwesikrini ukubonisa ukuhamba komsebenzi ngenyathelo ngalinye njengokuseta, ukukhangela, okanye ukusebenzisa imidibaniso. Ukuba imveliso yakho yeyomzimba, bonisa abasebenzisi indlela yokuyihlanganisa, ukuyisebenzisa, kunye naziphi na iingcebiso okanye amaqhinga ayenza ibe lula/isebenze ngakumbi.
Nje ukuba ube neseti yeevidiyo zokuhamba, unokwenza ilayibrari yolwazi apho abathengi banokufikelela kwiividiyo ezingama-24/7 ngexesha labo. Ukuba nolu hlobo lwamaxwebhu kuya kunciphisa izicelo zenkxaso kwizinto ezilula ezinokusonjululwa ngokulula ngaphandle koncedo lwakho.
2. Chonga kwaye ulungise ukuphoxeka komsebenzisi kwangethuba
Xa umthengi esokola, akayi kuvula itikiti. Basenokusuka bayishiye imveliso yakho. Ukuchonga iindawo ezinokuthi zenzeke ngaphambi kokuba banikezele okanye bavule itikiti kubalulekile.
Jonga izalathisi ezinje ngocofo lomsindo, amaxabiso e-bounce, kunye nokuphinda-phinda iseshoni. Okona kubaluleke kakhulu, mamela ingxelo yabathengi. Qhuba uphando kwaye ufumane impendulo kubathengi bokwenyani ukuze ufumane amanqaku onxunguphalo, ukuze ukwazi ukusombulula loo miba kwangoko. Ukulungiswa kwamanqaku okuphazamiseka kuya kunciphisa amathikithi okuxhasa kunye nokwandisa ukugcinwa kwexesha elide.
3. Nciphisa "ixesha lokuxabisa" ngokuphumelela ngokukhawuleza
Abathengi bagweba iimveliso ngokukhawuleza ukuba bafumana iziphumo. Ukuba ukukhwela kwakho kuyatsala, baya kungenisa amatikiti okanye churn. Ukuba imveliso yakho icotha kakhulu ukuzisa ixabiso, inokuba yingxaki enkulu leyo. Abathengi kusenokwenzeka ukuba uhlale unyanisekile ukuba i-onboarding ilula kwaye ixabisekile. Yiyo loo nto ixabiso elikhawulezayo lilingana namatikiti ambalwa.
Ukunceda abathengi bafumane ixabiso ngokukhawuleza, bakhokele ukuba bafeze into enentsingiselo ngoko nangoko. Gcina inkqubo yokukhwela isimahla kwi-clutter ukuze amanyathelo ahlale egxile kwiimpawu ezingundoqo, hayi zonke iinketho. Unokwenza isiseko solwazi olucokisekileyo kuyo yonke inketho abasebenzisi abanokukhangela kuyo ngokwabo kamva. Ikwanceda ukwenza imiyalezo ye-app ukuvuma amanyathelo agqityiweyo.
4. Izibonelelo zenkxaso yomaleko kumava emveliso
Abathengi abafuni ukugrumba ukufumana uncedo. Ukufakela izixhobo zoncedo kwimveliso kunciphisa ukungqubana kunye nezicelo zenkxaso. Kwaye kuba uninzi lwabantu lufuna ukusombulula imiba ngokwabo phambi kokuqhagamshelana nenkxaso, yimpumelelo.
Sebenzisa i-app ye-tooltips njengesikhokelo somxholo ukuxhasa abasebenzisi ngexesha lokuphazamiseka. Isixhobo esilula sinokwenza umahluko omkhulu. Ukuba unesiseko solwazi olukhangelekayo kunye necandelo le-FAQ, yenza ukuba umxholo ube lula ukufikelela ngaphakathi kwemveliso. Sukwenza abasebenzisi bandwendwele iwebhusayithi yakho kwaye bakhangele uncedo.
5. Qeqesha abathengi ngokuqhubekayo
Sukulinda ukuba amatikiti abonakale emgceni. Qeqesha abathengi phambi kokuba imiba ivele. Imfundo esebenzayo iyatshintsha umdlalo. Unokwenza oku ngokuqhuba iiwebinars zokukhwela kubasebenzisi abatsha, ukuthumela ii-imeyile zedriphu ezihambisa iingcebiso kunye nezifundo, kunye nokuqaqambisa iimpawu eziphambili kamva ezantsi kwendlela.
6. Ukulinganisa impumelelo
Awunako ukuphucula into ongayilinganisiyo. Qala ukulandelela umthamo wetikiti kunye nokwaneliseka kwabathengi ukuze ufumane umbono ongcono wendlela esebenza ngayo inkqubo yakho yokukhwela. Landela imikhondo efana nokuncitshiswa kwetikiti lilonke kunye nokunciphisa izicelo ezithile ebeziqhelekile.
Ukuba awukaqalisi ukulinganisa uLwaneliseko loMthengi (CSAT) kunye namanqaku oMnyuseli woMnatha (NPS) amanqaku, ngoku lixesha elihle lokuqala. I-CSAT ilinganisa ukwaneliseka kwabathengi, kwaye i-NPS ilinganisa ubudlelwane bakho bubonke nabathengi bakho. Amanqaku aphezulu abonisa ukuzithemba okuphezulu kunye nokwaneliseka kwabathengi. Amanqaku akho kufuneka anyuke njengoko uphucula inkqubo yakho yokukhwela.
Amatikiti ambalwa athetha abathengi abonwabileyo
Amatikiti enkxaso abalulekile, kodwa uninzi lwawo lubonisa inkqubo ebuthathaka yokukhwela. Ngokuthatha indlela esebenzayo yokuphucula ukukhwela kwabathengi, ungawanciphisa amatikiti ukuya kuthi ga kwi-80%. UGrowthMentor uyibonisile ngokunciphisa amatikiti ayo enkxaso nge-83% nge-Userpilot.
Ekupheleni kosuku, abathengi abonwabileyo bakhokelela kwiindleko eziphantsi, amatikiti ambalwa, kunye nokukhula okunyukayo.
