Ii-KPI zoLawulo lweNgeniso – IiNdlela eziPhambili ze-PMS eziqhuba ngayo uPhuculo lwe-RevPAR

Ukuba ukhe wazama ukunyusa ingeniso yegumbi usebenzisa ispredishithi ngesandla esinye kunye nefowuni ekhalayo etafileni kwelinye, sele uyayazi inyani: ulawulo lwengeniso alupheleli nje ekubizeni amaxabiso akrelekrele, lumalunga nokusebenza ngokungenasiphako kwiNkqubo yakho yoLawulo lwePropathi. Kulapho amanani adibana khona nondwendwe. Kule khokelo, cinga ngee- KPI zokwamkela iindwendwe ezichazwe njengelensi yokufezekisa iziphumo ezilungileyo ze-PMS . Siza kubonisa indlela inkqubo yolawulo lweehotele yemihla ngemihla, evezwa ngemisebenzi yokwenyani, enokuqhuba ngayo iimetrikhi ezibalulekileyo, ngakumbi iRevPAR.

Okokuqala, isikhokelo sendawo ye-KPI (isiNgesi esicacileyo, i-zero fluff)

Phambi kokuba sithethe nge-PMS, masilungelelanise ibhodi yamanqaku:

• I-RevPAR (iNgeniso ngeGumbi elifumanekayo ngalinye): INgeniso yeGumbi ÷ Amagumbi akhoyo. Umoya wokugqibela wesivuno kunye nokuhlala usebenza kunye.
• I-ADR (I-Avareji yoSuku loSuku): INgeniso yeGumbi ÷ Amagumbi athengisiweyo. Amandla akho exabiso.
  
• Indawo yokuhlala: Amagumbi athengiswayo ÷ Amagumbi akhoyo. Ukubamba imfuno yakho.
  
• NRevPAR / TRevPAR: Intsalela yeendleko zokusasaza (NRevPAR) okanye ingeniso iyonke ngegumbi elikhoyo (TRevPAR). Isondele kwinyani yenzuzo.
  
• Ukuthatha kunye nesantya: Zizaliswa ngokukhawuleza kangakanani iintsuku ezizayo, xa kuthelekiswa namaxesha angaphambili. Ibalulekile ekubekeni amaxabiso ixesha.
  
• Ukurhoxiswa / Ixabiso lokungabonisi: Ababulali bengeniso abathe cwaka; zingalawulwa, zigqwetha iziprofeto.
  
• Umxube weSitishi kunye nokwabelana ngokuthe ngqo: Apho ubhukisho luvela phi kwaye ngowuphi umda owugcinayo.
  
• Ukuchaneka koqikelelo: Ukuhlolwa kwengqondo. Ukuba awukwazi ukuqikelela ngokufanelekileyo, awukwazi ukwenza ixabiso ngokuzithemba.
  

I-RevPAR yeyona nto iphambili, kodwa ezi KPI zixhasayo zezona ziphambili. Ngoku, makhe sijonge imisebenzi yenkqubo yolawulo lwehotele echazwe ngokwemeko yezo ziphambili.

Imisebenzi esixhenxe engundoqo ye-PMS eyenza ngokwenene i-RevPAR

1) Izinga lexesha langempela kunye nolawulo lokuthintelwa

I-PMS yakho kufuneka ikuvumele ukuba uhlaziye i-BAR, amaxabiso afunyenweyo, ukuhlala okuncinci, kunye nemithetho ekufutshane nokufika ngemizuzwana kuyo yonke itshaneli. Xa imfuno inyuka ngoLwesihlanu, i-PMS isasaza ubuncinci beentsuku ezi-2 kunye nokunyuka kwe-£10—akukho kutsala, akukho kuphinda kusetyenziswe ngesandla. Ii-KPI zisusiwe: i-RevPAR, i-ADR, i-Pace.

2) I-inventri ephilayo kunye nokuvumelanisa kwesiteshi

I-PMS yanamhlanje isebenza njengomthombo wenyaniso kwimpahla. Thengisa i-suite ngokuthe ngqo, kwaye ii-OTA zakho zibona iyunithi enye encinci ngoko nangoko. Oko kukhusela i-ADR (akukho zaphulelo zoloyiko) kwaye kukhusela ukuhlala (akukho kuthengiswa kabini). Ii-KPI zisusiwe: Ukuhlala, i-RevPAR, izinga lokurhoxisa (zimbalwa iifowuni "esenze impazamo").

3) Ukwahlulahlula kubhakiwe kugcino

Izenzo zidlula umndilili. I-PMS ethegi kwaye ihluze ngokwecandelo (lenkampani, lokuzonwabisa, umcimbi, i-OTA, ngqo, iphakheji) iguqula iideshibhodi zibe zizigqibo: qinisa izaphulelo zenkampani phakathi evekini, tyhala iipakeji zokuzonwabisa zobusuku bamagxa. Ii-KPI zishukunyisiwe: ADR, Mix, Ukuchaneka kweForecast.

4) Ugcino lwendlu oluphathwayo kunye nelophu yokulungisa

I-RevPAR iyawa xa amagumbi acocekileyo engahlangabezani neemfuno ezikhoyo. Uhlaziyo lwemeko yegumbi eliphathwayo kunye nokunika imisebenzi ngoko nangoko kunciphisa ifestile "engcolileyo kodwa enokuthengiswa". Ukujika ngokukhawuleza = isitokhwe esithengiswayo ngakumbi xa ukulandwa kushushu. Ii-KPI zisusiwe: Indawo yokuhlala, i-RevPAR.

5) Iintlawulo ezingazimisi idesika

Ikhadi elifakwe kwifayile ye-tokenised, imvume ecocekileyo kwangaphambili, ukutshintshwa kwangoko xa uphuma, oku kunciphisa iingxabano kunye nexesha lomgca, imizuzu embalwa yolawulo = imizuzu yokuthengisa engaphezulu (kunye nophononongo oluvuyisayo). Ii-KPI zisusiwe: I-RevPAR (engathanga ngqo), Amaxabiso okuCima/ukungaBoni (iindlela zokuhlawula kwangaphambili), kunye ne-CSAT exhasa amandla amaxabiso.

6) Umyalezo womthonyama kunye ne-automation yangaphambi kokufika

Izikhumbuzi ezizenzekelayo, izilumkiso zokuthengisa ngaphezulu (ezifana nokujonga, ukuhlawula emva kwexesha, kunye nesidlo sakusasa), kunye nemiyalelo ecacileyo yokufika emva kwexesha inceda ukuguqula iinjongo ezilahliweyo zibe ziphuculo ezihlawulelwayo kunye nokufika ngempumelelo. Ii-KPI zitshintshiwe: ADR (ukuthengisa okuphezulu), Occupancy (ukungena okumbalwa okungaphumelelanga), iPace (ukuguqulwa okukhawulezayo).

7) Ukunika ingxelo unokwenza ngaphambi kwesidlo sasemini

Ishishini lemihla ngemihla elijonga iincwadi (BOB), isantya xa kuthelekiswa nonyaka ophelileyo, ukuthatyathwa ngokwecandelo, kunye neeladi ze-ADR zosuku olufanayo kufuneka zibe kukucofa kube kanye, kungekhona ukuthunyelwa kwamanye amazwe okuhlanu. Izigqibo ezibalulekileyo zengeniso ziyafa kwiingxelo ezicothayo. Ii-KPI zitshintshile: Zonke ngenxa yokuba usebenzisa idatha.

Uzalisekiso lwe-PMS luqhagamshela njani kwi-KPI nganye (unobangela-kunye-nesiphumo, hayi umlingo)

• RevPAR: Iyaphakama xa i-PMS yakho inyanzelisa izithintelo ngexesha loxinzelelo (ubuncinci bokuhlala, i-CTA), ityhala ireyithi ye-deltas ngoko nangoko, kwaye igcina isitishi ngasinye silungelelanisiwe ukuze ungazinciphisi.
  
• Yongeza: Izinto ezithengiswayo zobuqu ekuqinisekisweni nasekungeneni ngaphakathi kuhlala ngaphakathi kokuhamba komsebenzi we-PMS; ngaphandle kwazo, “iintloko ebhedini” ziba “kukukhukuliseka kweADR.”
  
• Indawo yokuhlala: Ugcino lwendlu oluphathwayo luqinisekisa ukuba awuphoswa ziiyure ezithengiswayo; ungqamaniso lwesitishi luvala izithuba ezidala amagumbi angenanto okanye iimeko zokuhamba ezingaqhelekanga.
  
• Ireyithi yokurhoxisa: Umyalezo wangaphambi kokufika, imigaqo-nkqubo ekhuselekileyo yokuhlawula kwangaphambili, kunye nokucofa kube kanye iinkcukacha zokufika kade zinceda ukunciphisa ukuxhalaba kweendwendwe kunye nokunciphisa ukurhoxiswa komzuzu wokugqibela.
  
• Ukuchaneka koqikelelo: I-BOB ecandiweyo, iintsingiselo zesantya, kunye neeflegi zomsitho kwi-PMS yakho zilola ijika, eliphucula ixesha lokubeka amaxabiso kunye nokuzithemba.
  

Loo misebenzi yenkqubo yolawulo lweehotele ichazwa ziziphumo, kungekhona ngamazwi angaqhelekanga.

Incwadi yokudlala ye-RevPAR onokuthi uyiqhube kule nyanga

Iveki yoku-1: Coca isiseko

• Izicwangciso zemilinganiselo yeemephu; susa okanye udibanise iimpawu ezingasetyenziswanga.
  
• Ukulungelelanisa amacandelo kunye nemithombo; “imisc” yayizolo. yindawo engaboniyo yangomso.
  
• Layita ugcino lwendlu oluphathwayo ukuba luseluluhlu lweminqweno.
  

Iveki yesi-2: Yenza okucacileyo

• Yakha imithetho: xa ukuhlala ngomhla kufikelela kwi-70%, phakamisa i-BAR kwi-£ 5; kwi-85%, ukunyanzelisa ubuncinane be-2 ubusuku.
  
• Cwangcisa ii-imeyile zangaphambi kokufika / i-SMS eneendawo zokupaka, iinketho zokungena, kunye neentengiso ezimbini ezijoliswe kuzo.
  
• Yongeza i-upsell trigger yokuphuma kade ngeentsuku zokunduluka ezinemfuno ephantsi.
  

IVeki yesi-3: Bukela iidayili kwaye ulungise

• Thelekisa isantya semihla ngemihla nesonyaka ophelileyo kwiintsuku ezingama-90 ezilandelayo. Izithintelo zokutyhala ngeentsuku ngokuthatha ngokukhawuleza.
  
• Hlaziya izizathu zokurhoxisa; Lungisa ulwimi lomgaqo-nkqubo kunye nexesha.
  
• Landela umkhondo wokwamkelwa kophuculo ngecandelo kwaye uhlengahlengise iodolo yonikezelo (bonisa umbono kuqala, emva koko isidlo sakusasa).
  

Iveki yesi-4: Vala iluphu

• Yakha ideshibhodi elula: RevPAR, ADR, Occ, Pace (7/30/90), ukucinywa, kunye nokuphucula ingeniso.
  
• Lahla itshaneli enye engasebenzi kakuhle okanye uxoxisane kwakhona ukuba i-ADR yomnatha (emva kwekhomishini) ibambekile.
  
• Yabelana "ngempumelelo" neqela; akukho nto iguquguqukayo njengokubona iRevPAR ikhwela.

Imigibe eqhelekileyo ye-PMS ethi cwaka i-RevPAR

• Izithintelo zakudala: Ukuba uzisetha kube kanye ngexesha lonyaka, uya kuphoswa zii-micro-surges ezingama-20.
  
• Amanqaku okubhaliweyo asimahla endaweni yemihlaba eyakhiweyo: "Uthanda ukuphuma kade" ebhalwe kwinqaku ayinakubangela ukuba kuthengiswe. Ithegi.
  
• Ugcino lwendlu ephepheni: Igumbi ngalinye elicocekileyo elingadityaniswanga lilahlekile.
  
• Imirhumo yokungcwatywa: Izothuso ekuphumeni zilingana nophononongo olubi, kunye nophononongo olubi luwacinezela amandla amaxabiso.
  
• Ingxelo yamaxesha: Ukuba ufuna i-IT ukwakha ingxelo yesantya sayizolo, uqhuba ngemephu yeveki ephelileyo.
  

Ukulungisa oku kungumsebenzi oqhelekileyo, kwaye yiyo loo nto uninzi lwabakhuphisanayo bengawenzi. Noncedo: wena.

Ityala elincinci: NgooLwezihlanu ababini, umahluko omnye wePMS

Ihotele A ihlaziya iBAR ngoLwesihlanu ngentsimbi ye-9 kusasa, kodwa i-OTA cache ayisebenzi kakuhle. I-Housekeeping isasebenza kuluhlu oluprintiweyo; amagumbi amathathu aphawulwe “njengamdaka,” nangona elungile. Abantu ababini abafikayo bayahamba emva kokulinda imizuzu emihlanu ngelixa idesika iphinda ibhale ikhadi elilahliweyo. I-ADR iyaqhubeka, kodwa abantu bahlala behleli kwi-87%. I-RevPAR: kulungile, ayilunganga.

Ihotele B ineziqhushumbisi ezenzekelayo: xa ukulandwa kufikelele kwi-75% ngoLwesithathu, i-PMS yanyanzelisa ubuncinci beentsuku ezi-2 kwaye yanyusa i-BAR £8 kuzo zonke izitishi ngexesha langempela. Ukugcinwa kwendlu kutshintshe amagumbi kwiselfowuni, kwaye ukulungiswa kulungisile i-suite ethi "ungathengisi" ngentsimbi yesi-2 emva kwemini Imiyalezo yangaphambi kokufika ikhuthaze ukuphuculwa kwembono kunye nokupaka; izinga lokwamkelwa lifikelele kwi-14%, abantu babeyi-93%, kwaye i-ADR inyuke nge-£6. I-RevPAR iphumelele kabini inqanaba kunye nokuzaliswa.

Imarike efanayo, imfuno efanayo. Ukuphunyezwa okwahlukileyo.

Iphepha lakho lokukopela le-KPI (kwaye wenze ntoni xa idanyaza)

• I-RevPAR idipha nge-ADR phezulu: Unexabiso elifanelekileyo, kodwa uphose izithintelo zokujonga indawo yokuhlala zixinene kakhulu okanye igumbi lijika kancinci kakhulu.
  
• I-RevPAR idiphu ngokuhlala phezulu: Ugcwalise iibhedi ngexabiso eliphantsi, isaphulelo sophicotho-zincwadi, kunye nentengiso ezithengisayo.
  
• Ukurhoxiswa ukunyuka: Phinda ujonge ingcaciso yangaphambi kokufika, ixesha lokuhlawula, kunye nezinye iindlela ezibhetyebhetye.
  
• Isantya siyehla xa sithelekisa nonyaka ophelileyo: Yongeza unikezelo lwexesha elikufutshane ngokuthe ngqo (ukuphuma kade, indawo yokupaka), kwaye ujonge ukubonakala kwiitshaneli eziphambili.
  
• Uqikelelo lwehle nge->10%: Qinisa ulwahlulo kunye neziganeko zelog; ingxolo kumagalelo ilingana nengxolo kumaxabiso.

Umgca osezantsi

Icebo lengeniso ngaphandle kokusetyenziswa kwenkqubo liyi-theatre. Iimpawu ezisebenza ngcono zenza izinto ezimbini kakuhle: zenza izigqibo ngokukhawuleza, kwaye i-PMS yazo izisa ezo zigqibo ebomini kwiindlela ezahlukeneyo, amasebe, kunye namaxesha ohambo lweendwendwe. Gcina ugxile kwii-KPI ezimbalwa ezixela i-RevPAR kwangaphambili, uze udibanise imisebenzi ezishukumisayo: imithetho yokukala, ukuvumelanisa okubukhoma, imisebenzi yeselula, ukuzenzekela kwangaphambili kokufika, kunye nengxelo yenqanaba lesigqibo. Yiyo loo nto imisebenzi yenkqubo yolawulo lwehotele ichazwe ngendlela ekuphela kwayo ebalayo: ngobusuku obungcono, amaxabiso angcono, kunye nomgca we-RevPAR ekugqibeleni ojika ngendlela obucwangcise ngayo.