Ukuba ukhe wazibuza ukuba ngaba abacebisi bezemali baphumelela njani ukuthembela kwintsimi egcwele amathandabuzo, iya ngaphaya kwe-spreadsheets kunye neetshathi zomhlalaphantsi. Abahlakaniphileyo bafumana iindlela zokukwazi ukuthengisa umxholo.
Usenokungacingi ngokuzenzekelayo ngomcwangcisi wezezimali njengomthengisi. Kodwa uninzi lwabacebisi abaphumeleleyo bakha udumo lwabo ngokuzolileyo ngeeblogi ezihlala zihleli, iincwadana zeendaba ezinolwazi, kunye nee-webinars eziluncedo. Abakhwazi bathi “thenga ngoku” okanye batyhale amaqhinga okuthengisa anzima. Bafumana ingqalelo – kunye nokuthenjwa – ngokubonakala benexabiso lokwenyani.
Kwaye qikelela ntoni? Unokufunda okuninzi kwindlela abayenza ngayo.
Nokuba ukwiinkonzo zemali, izindlu, ukuqeqesha, okanye ngenene naliphi na ishishini esekwe kubathengi, ukuthengisa okusekwe kubudlelwane ngumdlalo omde ophumelelayo.
Nantsi indlela abacebisi bezezimali abasebenzisa ngayo umxholo ukwakha ukuthembana - kunye nendlela onokuthi ube ngayo amacebo abo angcono.
Ubonakala Phambi koThengiso
Cinga ngexesha lokugqibela ukhangela ingcali - mhlawumbi igqwetha, unokontraka, okanye CPA. Amathuba kukuba, ubasebenzise kuGoogle, ujonge iiwebhusayithi zabo kunye nentlalontle, kwaye mhlawumbi ufunde amanqaku ambalwa okanye izithuba ze-LinkedIn abazenzileyo. Kwaye yiloo nto kanye eyenziwa ngabantu phambi kokuqesha umcebisi wezezimali.
Izithuba zeblogi, ngokukodwa, zivumela umxholo wexabiso eliphezulu onokuthi unikwe abantu ngokufunwa. Abacebisi abalungileyo basebenzisa iiblogi ukuphendula imibuzo eqhelekileyo efana nale:
- "Ngaba ndifanele ndihlawule imali-mboleko yam kwangoko?"
- "Uthini umahluko phakathi kweRoth kunye ne-IRA yeMveli?"
- "Ndiyithoba njani irhafu ngaphambi kokuba ndithathe umhlala-phantsi?"
Isithuba ngasinye simalunga nokudibana nomntu ngexesha lokungaqiniseki kunye nokunceda. Eso senzo silula senza ukuthembela phambi kokuba nayiphi na incoko yokuthengisa yenzeke. Kwaye akunyanzelekanga ukuba ibe ziiblogi. Unokwenza okufanayo ngetshaneli yeYouTube, ipodcast, okanye i-Instagram elandelayo. Into ebalulekileyo kukuba usombulula iingxaki zokwenyani abaphulaphuli bakho abajongene nazo.
Wakha uBudlelwane boBuqu kwiSikali
Abacebisi bezemali bayazi ukuba bakwishishini letrasti . Abathengi abathengi nje inkonzo – banikezela ngekamva labo. Ngoko ke abacebisi abakrelekrele basebenzisa iileta zeendaba ukwakha ubudlelwane obuqhubekayo phakathi kweentlanganiso.
Ii-imeyile zeveki okanye zenyanga zivumela abacebisi ukuba bahlale bengqondo-ngqondo ngelixa beqinisa amaxabiso abo aphambili. Ileta yeendaba ezilungileyo inika ingqiqo enye eluncedo, uhlaziyo olukhawulezayo lwemarike, okanye ibali lobuqu elinezinto ozithathayo. Yiloo ndlela owenza ngayo incwadana yeendaba enamandla ehambelana nabantu.
Ithoni yencwadana yakho akufuneki ibe lukhuni okanye ithengise. Yenze ibe yincoko kwaye ihlekise (njengokungathi uthetha ngqo nomntu okwivenkile yekofu).
Akunyanzelekanga ukuba ube ngumbhali ochwepheshile ukuze ukhuphe le nto, ke ungagxininisi. Kufuneka nje uzibophelele ekuboniseni ngokungaguquguqukiyo ngento enyanisekileyo neluncedo. Yiloo nto abafundi bakho abaya kuyikhumbula - kwaye yiloo nto edala ukuncamathela kwihlabathi elinengxolo.
Udala iGunya ngaphandle kwe-Ego
Kukho isizathu sokuba abacebisi abaninzi bezemali babambe iiwebinars kwezi ntsuku. Bayazi ukuba ukufundisa kwakha igunya. Kodwa, okona kubaluleke kakhulu, kwakha unxibelelwano oluluqilima.
I-webinar ephilayo okanye erekhodiweyo ngesihloko esifike ngexesha ("Indlela Yokulungiselela Ukuhla Kwentengiso" okanye "Indlela Abanini Bamashishini Banokuphuma Ngayo NgeRhafu Engaphantsi") ivumela umcebisi ukuba abonise inkqubo yabo yokucinga. Ikwabonisa abaza kuba ngabaxhasi ubuntu bakho.
Uninzi lweewebinars zilandela isakhiwo esilula:
- Yazisa ngengxaki (umzekelo, irhafu eninzi kakhulu xa uthatha umhlala-phantsi)
- Cacisa ukuba kutheni ibalulekile nje
- Bonisa inkqubo oyisebenzisayo ukuyisombulula
- Yabelana ngemizekelo okanye amabali
- Mema abantu ukuba baqhagamshelane nomntu omnye
Akukho ndlela yokuthengisa enzima okanye enzima apha. Usukelo nje kukukwenza ube nexabiso, ukwakha ukuzithemba, nokuvula ucango lwencoko exabisekileyo kamva.
Ukuba uqhuba ishishini apho abathengi kufuneka bakuthembe ngaphambi kokuba bathenge, ii-webinar zezona ndlela zibalaseleyo zokuvala loo msantsa. Musa ukuwuthatha lula olu khetho.
Wenza ukuba abantu bakwazi, bakuthande, kwaye bakuthembe
Uninzi lwabantu aluvuki lucinga ukuba, “Andikwazi kulinda ukuqesha umcebisi wezemali namhlanje.” Kunjalo nangamagqwetha, abagcini-zincwadi, abacebisi, okanye abaqeqeshi.
Isigqibo sokuqesha ingcali idla ngokucotha. Kuza emva kweeveki (ngamanye amaxesha iinyanga) zokujonga, ukuphanda, kunye nokuvavanya ngokuzolileyo ukuba uyiyo na. Yiyo loo nto ukuthengisa umxholo kusebenza kakuhle.
Ngokudibeneyo, zonke ezi ntlobo zahlukeneyo zomxholo zisebenza kunye ukudala imvakalelo yokuqhelana. Abantu baziva ngathi bayakwazi phambi kokuba udibane. Ke xa ekugqibeleni bephakamisa isandla sabo kunye nencwadi efowunayo, kukuxhawulana ngokufudumeleyo.
Utsala abaxhasi abangcono (kunye nabaQali beTire abambalwa)
Xa udala umxholo ocingayo, ugxotha abathengi abangalunganga kwaye utsale abalungileyo. Nantso ubuhle bokuthengisa umxholo. Ngokwesiseko unecebo lokucoca endaweni elizisa abantu abalungileyo kuwe rhoqo kunokuba kungenjalo.
Abacebisi ngezemali ababelana ngezicwangciso ezithile koogqirha, abanini bamashishini amancinci, okanye abadla umhlala-phantsi abaneepotfoliyo ezinamanani asixhenxe abafumani nje ukhokelo olungakumbi – bafumana uhlobo olululo lokukhokela. Umxholo wabo uthetha ngokuthe ngqo kubantu abafuna ukusebenza nabo.
Ukuba ukhe waziva udiniwe ngabaxumi abangafaniyo, umxholo yindlela yakho yokuyitshintsha loo nto. Unokuthetha ngeengxaki ozisombulula ngcono kwaye wabelane ngamabali abonwa ngabathengi bakho abafanelekileyo.
Yintoni onokuthi uyithathe kule nto (nokuba awungomcebisi)
Awudingi ukusebenza ngemali ukuze uxhamle kule modeli. Kufuneka nje ukhonze abantu ngendlela efuna ukuthenjwa ngaphambi kokuthengiselana.
Ngoko zibuze:
- Yeyiphi eyona mibuzo ili-10 ixhaphakileyo abayibuza abathengi bakho?
- Yeyiphi impazamo enye onqwenela ukuba wonke umxhasi omtsha angayiphepha?
- Leliphi ibali onokuthi ulixelele elinokunceda umxhasi wexesha elizayo azive ebonwa?
Emva koko qalisa ukwenza iposti yebhlog enye, incwadana yeendaba enye, okanye i-webinar enye ngexesha. (Kungcono kodwa, jonga nje kwenye yezi kwaye uzibophelele kutyalo-mali kumgangatho ngaphezulu kobuninzi.)
Ekupheleni kosuku, eyona ntengiso ibalaseleyo ayithethi ngokungxola – imalunga nokuba luncedo. Kwaye xa abantu bekufumanisa uluncedo phambi kokuba bakuhlawule imalana, kusenokwenzeka ukuba bakufune kwikona yabo xa ibala ngokwenene. Yakha ukuthembela ngokwemvelo, ngaphandle kokuthengisa kanzima.
