Njengomnini weshishini elincinci, ukuba nobukho kumajelo eendaba ezentlalo kufuneka ngokupheleleyo. Ikuvumela ukuba ubandakanyeke nabaphulaphuli bakho, uqhagamshelane namaqabane, ukhuthaze iimveliso zakho, iinkonzo, kunye nomxholo, wakhe ulwazi lophawu, kwaye unokuba sisixhobo esiluncedo seenkonzo zabathengi. Ngaphezu koko, isimahla. Nangona kunjalo, iyahamba nemigibe yayo.

Kweli nqaku, iarhente yokwenziwa kwenkampani yase-UK kunye nengcali yamashishini amancinci, Ulwakhiwo lokuqala, yabelana ngeempazamo zemidiya yoluntu eziqhelekileyo ukuba ishishini lakho elincinci kufuneka liphephe. Qhubeka ufunda uze ucace.

Ukusilela ukuzibekela usukelo

Ngaphambi kokuba utsibe kwaye uqale ukuseta iiakhawunti zakho ezahlukeneyo zemidiya yoluntu kunye neeprofayili, kufuneka uqiniseke ukuba yintoni ozimisele ukuyifeza. Ngaba ujonge ukukhulisa iinkokeli? Ngaba uyafuna ukuphendula imibuzo eqhelekileyo yabathengi? Ngaba kukutyhala umxholo owudalileyo?

Nokuba yintoni injongo yakho, kufuneka ubeke izinto ekujoliswe kuzo ezicacileyo nezinokumetwa kwasekuqaleni. Le njongo kufuneka emva koko yazise awona maqonga eendaba ezentlalo angcono ukuba uzibandakanye (kunye nezo unokutsiba), iintlobo zezithuba ozibhalayo, kunye neeakhawunti ozama ukuzibandakanya nazo.

Ukuba awukwenzi oku, indlela yakho iya kuba yi-scattershot. Awuyi kuba nanto yokuyijolisa ngoko ke akuyi kubakho ntshukumisa emva komsebenzi wakho. Yonke into oyenzayo iya kuba 'yimidiya yoluntu ngenxa yeendaba zoluntu.'

Akukho qhinga likhoyo

Nje ukuba ube neenjongo kunye neethagethi engqondweni, umsebenzi wakho olandelayo kukufumana indlela oza kuziphumeza ngayo ezi. Oku kwenziwa ngokudala isicwangciso semidiya yoluntu, i-masterplan malunga nendlela ishishini lakho eliza kujongana ngayo neendaba zoluntu.

Isicwangciso sakho seendaba zoluntu kufuneka sibandakanye kodwa singaphelelanga kuphando kubaphulaphuli bakho kunye nabakhuphisana nabo (benza ntoni kakuhle / kakubi?), Umxholo ofanelekileyo kubaphulaphuli bakho, indlela ukubandakanyeka kwabathengi kusingathwa ngayo, kunye nendlela yokusebenza ngokubanzi kufuneka ilandelwe .

Oku kubalulekile kuzo zonke iimeko, kodwa ngakumbi ukuba kukho umntu ongenguye oza kulawula umsebenzi wakho, inokubanika imephu yendlela yento ekufuneka beyenzile nabangamele ukuba bayenze.

Ngelixa isicwangciso semidiya yoluntu sinokuhlengahlengiswa, xa kukho imfuneko, kufuneka uqinisekise ukuba uhlala unaso endaweni.

Iitshaneli zentengiso ongazisebenzisiyo

Ukuba uza kuqhagamshela kwiakhawunti yemidiya yoluntu kwiwebhusayithi yakho, ngokuqinisekileyo kuya kufuneka usebenzise ijelo. Ayikhangeleki ilungile ukuba umsebenzisi ucofa ikhonkco leendaba zentlalo kuphela ukufumanisa ukuba uhlaziyo lwakho lokugqibela lwaluziinyanga ezili-15 ezidlulileyo.

Oku kujongeka kungenamsebenzi kwaye kunokubangela ukuba umthengi abuze kungekuphela nje ukuthembeka kwakho kodwa, ngokuqatha, ukuba ishishini lakho lisasebenza. Oku kunokubonakala kuqatha, kodwa ngaba ubuya kuthenga into kwinkampani eneposti yokugqibela ye-Instagram malunga netheko labo leKrisimesi lika-2021? Ingcebiso yethu malunga noku iza kumacandelo amabini…

Okokuqala, kufuneka uthumele ngokuthe gqolo kuwo onke amajelo akho. Isikhokelo siyacebisa ukuba kufuneka uthumele oku kulandelayo:

  • 3 - 5 amaxesha ngeveki kwi-Instagram
  • 2 - 3 amaxesha ngosuku kwi-X
  • 1 - 2 amaxesha ngosuku kwi-Facebook
  • 1 - 2 amaxesha ngosuku kwi-LinkedIn
  • 3 - 5 amaxesha ngeveki kwiTikTok
  • Kanye ngeveki kuGoogle kwiShishini lam

Okwesibini, ukuba awukwazi ukuzibophelela ekuthumeleni rhoqo, ngokuqinisekileyo musa ukudibanisa kwi-akhawunti yemidiya yoluntu ebuzwayo kwindawo yakho, kodwa zibuze ukuba ngaba kufanelekile ukuba usebenzise iqonga.

Umxholo ofanayo, amaqonga ahlukeneyo

Ukuphindaphinda izithuba kuwo wonke amajelo osasazo lweendaba mhlawumbi yeyona mpazamo ixhaphakileyo kwimidiya yoluntu. Ukudibanisa kumxholo ofanayo kulungile kwaye kulindeleke, kodwa isitayile owenza ngayo ukwabelana kufuneka sihambelane neqonga apho ithunyelwa khona. Ithoni yelizwi lakho kufuneka ihlale ingaguquguquki kwaye ihambelana nebrand yakho, kodwa umsebenzi wakho kufuneka wohluke kumaqonga.

Yonke into oyithumelayo kufuneka ilungiswe ngokufanelekileyo. Umzekelo, i-caption emfutshane kunye ne-snappy malunga ne-infographic oyenzileyo inokuba ifanelekile kwi-Instagram, apho unokubonisa umfanekiso kubo bonke ubuqaqawuli bayo, kodwa kwi-X - apho ukwabelana ngomfanekiso kulinganiselwe - kuya kufuneka usebenzise indawo onayo. babe (280 abalinganiswa) ngokwahlukileyo.

Ukhumbula iinkcazo zakho

Esona sizathu siphambili sokuba kumajelo eendaba ezentlalo kukwenza unxibelelwano nabantu abanomdla kwibhrendi yakho. Kodwa ngaba uzilandela ngokwaneleyo iincoko ezenzekayo ngawe? Ngelixa iisayithi zemithombo yeendaba zentlalo 'ezakhelwe ngaphakathi zifanelekile ukulandelela ukukhankanywa kophawu lwakho, njengoko inqanaba lokusebenzisana likhula, unokufumanisa ukuba uqala ukuphosa izimvo.

Qinisekisa ukuba oku akwenzeki ngokusebenzisa inkqubo yolawulo lwemithombo yeendaba zentlalo ukulandelela zonke iinguqu zegama lebhrendi yakho kwaye ulungise useto ukuze waziswe ngokukhawuleza ukuba nabani na asebenzise le migaqo.

Ngale ndlela, uya kuhlala uphezulu kwingxoxo, ikuvumela ukuba usabele ngokukhawuleza nokuba ngaba ngumntu okubuzayo umbuzo, ocula iindumiso zakho, okanye anike ingxelo engaphantsi kune-positive. Oku kusizisa kwinqaku lethu elilandelayo...

Ukuphathwa kakubi kwabathengi

Amanye amashishini asebenzisa amajelo eendaba ezentlalo njengesixhobo sokujongana nemiba yabathengi. Abanye bayayiphikisa le ngcamango. Nokuba yeyiphi na indlela, abathengi abanxibelelana nabo ukuze babelane ngezikhalazo zabo ngokuqinisekileyo kuya kwenzeka, ngoko ke kufuneka uqiniseke ukuba olu nxibelelwano lusingathwa ngokuchanekileyo.

Ukungaphumeleli ukwenza oku akuyi kuyenza mandundu imeko kuphela kumthengi kodwa kunokubangela umonakalo omkhulu kwigama lakho. Nazi ezinye izikhombisi ezikhawulezayo malunga nendlela wena kunye neqela lakho enifanele nisebenze ngayo nabathengi abangonelisekanga:

  • Hlala ubuchwephesha (kwaye uzolile, ayingomntu) ngamaxesha onke
  • Cela uxolo ngayo nayiphi na inkxamleko ebangelwe
  • Ungaze ubandakanyeke kwingxabano
  • Zama ukuyisusa ingxubusho eqongeni
  • Nika amaxesha acacileyo oqhagamshelwano kwaye unamathele kwezi
  • Enkosi kumthengi ngempendulo yabo
  • Ngena kunye nomthengi ukuqinisekisa ukuba banelisekile

Ngolu hlobo losasazo loluntu, unxibelelwano lomsebenzisi lunokujika lube gwenxa. Kwezi meko, chaza ngokucacileyo umgaqo-nkqubo wakho malunga nokuxhatshazwa, kwaye ukuba kufanelekile, yeka ukuphendula kwaye uvimbele / uthulise i-akhawunti. Unokucinga nokubanika ingxelo kwiqonga leendaba zoluntu.

Konke ngawe

Njengakuyo nayiphi na imeko yentlalo, kumajelo eendaba ezentlalo, akukho mntu uyakuxabisa ukuziphatha kuka-'me me me'. Ukuthumela rhoqo malunga neemveliso zakho, iinkonzo zakho, umxholo wakho, abantu bakho, kunye nempumelelo yakho yindlela eqinisekileyo yomlilo yokucaphukisa, kwaye ekugqibeleni ulahlekelwe, abaphulaphuli bakho.

Impumelelo yemidiya yoluntu imalunga nokufumana ibhalansi elungileyo phakathi kokunyuswa kunye nokuzibandakanya. Thetha malunga neminikelo yakho kodwa ungayenzi eyona nto iphambili kumxholo wakho. Yixube ngokubuza imibuzo, ubonise umxholo welinye ishishini, kwaye uqaqambise iindaba ezingqamene neshishini eziluncedo ngokwenene kubaphulaphuli bakho.

Njengoko abaphulaphuli bakho ngethemba bekhula, uninzi lwabalandeli bakho luya kuba ngabathengi osele ubathengisele. Yiba naba bantu engqondweni xa ucubungula into owabelana ngayo. Ewe, baya kufuna ukuva ngeemveliso kunye neenkonzo zakho amaxesha ngamaxesha, kodwa yintoni enye abanomdla kuyo?

Akukho hlalutyo

Ngemidiya yoluntu, kulula ukuwela kwipatheni yokuthumela rhoqo kwaye ulibale. Usebenzisa isixhobo sakho solawulo lwemidiya yoluntu ukuze ulungelelanise kwaye ucwangcise izithuba zakho zeveki, kwaye emva koko ujongane nazo naziphi na iimpendulo xa zivela. Pula kwaye uphinde.

Le ndlela iqhele ukwamkelwa ngamashishini akumajelo eendaba ezentlalo kuba ilindelwe kubo, hayi kuba befuna ukufezekisa nantoni na eluncedo ngomsebenzi wabo.

Ukuba unosukelo engqondweni (kwaye njengoko kubalaseliswe ekuqaleni kwenqaku, ufanele ngokwenene), kubalulekile ukuba uhlalutye, ufunde, uze uhlengahlengise oko ukwenzayo. Ngaphandle koko, uya kuqhubeka ukwenza iimpazamo ezifanayo ngokuphindaphindiweyo.

Ngamaxesha athile, jonga kuyo yonke imisebenzi yakho, ujonge into esebenzayo nengasebenziyo. Zeziphi iintlobo zezithuba ezihambelana nabaphulaphuli bakho? Ngeliphi ixesha losuku ezi zithuba ziphuma? Zeziphi izithuba ezingahoywayo? Ngaba ezi zithuba zinento efanayo?

Ukufumana okuninzi kumajelo eendaba ezentlalo, kufuneka ukuphephe ukuthumela okungenangqondo kwaye ubeke ingqalelo kwinto oyenzayo. Uhlalutyo olucokisekileyo lubalulekile ekwenzeni oku.

Ngoko ke unayo

Ezo ziimpazamo eziqhelekileyo zemidiya yoluntu ekufuneka amashishini amancinci aphephe. Ukuba isetyenziswe ngokuchanekileyo, amaqonga eendaba ezentlalo ahlukeneyo anokuba sisixhobo esihle ekwakheni ishishini eliyimpumelelo. Nangona kunjalo, ngamanye amaxesha inokwenza ingozi enkulu kunokulunga. Landela ingcebiso echazwe kweli nqaku ukuze uqiniseke ukuba ishishini lakho aliwi kakubi ngamanyathelo amakhulu.