Companies that delegate generating leads to offshore providers save time and money. However, the disadvantages of the outsourcing model are significant. Businesses have a better alternative — a modern and cost-effective way of attracting new customers with little effort.
AI is not a novelty, but its applications to offshore lead generation are relatively new. Such systems are increasingly advanced, with human-like voices and natural conversational abilities. Here are the key things to know about human versus automatic lead generation.
Disadvantages of Outsourcing Lead Generation
Outsourcing of different functions, from customer service to software development, lets businesses achieve their goals with less time, money, and staff. Generating leads in-house is time-consuming and resource-intensive.
Instead of hiring and training employees, providing them with infrastructure, salary, insurance, and perks, you can delegate to a partner. Yet, lead generation does not always go smoothly due to:
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Lack of knowledge
Your partner will not have an in-depth understanding of your business, even if their staff have experience in the same industry. You can find a provider with domain-specific expertise, but do not expect a perfect fit.
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Lack of control
When the call center is based offshore, you have no opportunity to monitor each update and employee. Outsourcing requires efficient two-way communication with foreign managers.
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Lack of dedication
Companies providing outsourced services often work for several clients simultaneously. Therefore, you cannot expect them to devote 100% of attention to your business operations.
How Does Voice AI Work?
In simple words, these systems for lead generation can talk like humans. They imitate real voices and the natural conversation flow. The industry has gone a long way from mechanical IVRs.
Why Use Voice Synthesis for Lead Generation
Digital systems have important advantages over outsourced and in-house models. Here are the top five.
Natural conversation
Modern solutions powered by AI are capable of stirring the conversation and even including human idiosyncrasies like fillers, sighs, and chuckles. Moreover, voice synthesis can imitate any accent.
Quick response
Old-fashioned IVRs may respond too slowly. AI-driven tools react within 700 ms.
Keeping detailed records
Your automatic lead generator will record entire customer interactions. You can export this data and analyze it to make your products and services better and more competitive.
Accuracy
An automatic lead generator provides precise information. Humans can lie or make mistakes unintentionally. Operators may even speak to the wrong person without realizing it. This does not happen with algorithms that rely on a corporate knowledge base.
Low cost
Finally, compared to the cost of outsourcing, voice synthesis is much cheaper. It is the most cost-effective option for businesses of all sizes.
To Sum up
Business process outsourcing has lost appeal as its benefits are eclipsed by AI-powered automation. If your company needs to generate leads efficiently at a reasonable price, consider shifting to a voice synthesis model. Devote full attention to your USP while AI will generate leads through realistic human-like conversations.
