If you know who the Tele Clowns are you will surely be able to hum some of their songs and the one titled Days of the Week in which they talked about a girl who never had time to do what He liked because he always had to do housework.
Many years have passed and many things have changed during all this time. The idea that the woman is the one who dedicates herself almost exclusively to doing housework while the man works outside the home and the children occupy their time studying or entertaining themselves with leisure activities no longer adapts to the reality of these days.
This is something that Ariel leader of detergents for washing machines in Spain wanted to highlight in his latest campaign in which he encourages the little ones to get involved and help out at home be it putting in the washing machine, ironing, sewing, or doing any other activity that has to do with the home.
With this objective together with the Small House Owners Association, Ariel held a workshop in which boys and girls were asked about the lyrics of The days of the week. The reactions did not wait and, in a majority way, they pointed in the same direction the rejection of the old cliches that pigeonhole women as solely responsible for domestic tasks.
Many recognized that they needed to be more involved in housework. Something for which the example of parents according to Ana Sancho, founder of Pequenos Amos de Casa, is essential. It is important that adults set an example. A child does what he sees at home. When you form a family you have to know that from moment zero these values can be transmitted.
And we must not forget that gender inequality in domestic tasks can begin in the stages of childhood and adolescence. According to a study by the Autonomous University of Barcelona adolescents spend an average of 30 minutes more than adolescents doing housework a figure that increases to 45 minutes when it comes to young people between 18 and 29 years old. The curious thing and even more worrying is that despite the increasing incorporation of women into the labor market gender differences in the distribution of domestic tasks persist over time and even increase with the arrival of children.
The consequences of inequalities that occur within the family can be more serious than many think. In fact, the European Commission warns that this problem drives women into lower-paid jobs and sectors and limits their professional growth.
A MYTHICAL SONG THAT ADAPTS TO THE NEW TIMES
When Los Payasos de la Tele, Gaby, Fofo, and Miliki, sang that about Monday before lunch, a girl went to play, but she couldn’t play, because she had to iron, that’s how she ironed like that, that’s how she ironed like that, That’s how I ironed that I saw it almost no one stopped to assess the meaning of the song. Today, many consider that this letter is outdated.
For the iconic song The days of the week to continue in our days, it needs new lyrics that educate in values and that collect the message that housework is everyone’s responsibility. To do this, Ariel has proposed that society participates in the creation of a new letter through their social networks and with the hashtag LosRolesCambian. A letter that addresses the problem of inequality in the distribution of household tasks that still occurs in many Spanish households.
THE NEW SONG CAN BE HEARD IN A FEW MONTHS.
The result of this initiative is Ariel’s new campaign in which the song from Los Payasos de la Tele puts a teenager at the center of the responsibility of laundry, with whom he tries to appeal that laundry belongs to everyone beyond fathers or mothers.
A new lyrics for a new song is being worked on to reflect the importance of moving towards an egalitarian society, but that arises to serve as an inspiration to new generations.