“With more than 50 million monthly active users in India, PUBG Mobile was by far the most popular mobile game in the nation before it was banned. It helped establish an entire ecosystem of esports organizations and even a cottage industry of streamers that made the most of its spectator sport-friendly gameplay,” said Rishi Alwani, a long-time analyst of the Indian gaming market.”
PUBG Mobile, the sleeper hit title that was prohibited in India two months back over cybersecurity concerns, is plotting to make a return in the planet’s second-biggest online market, two sources knowledgeable about the matter told Philsportsnews.
November 7: Krafton, the parent company of PUBG Corporation, announced now it’s inked a global venture with Microsoft. Included in the bargain, games such as PUBG Mobile that are developed by Krafton or its subsidiaries will be hosted on Microsoft Azure. The South Korean company has participated with global cloud service providers recently to keep Indian customers’ data within the country to allay New Delhi’s concerns about consumer data residency and security, one of the sources said.
“With privacy and information security being a leading priority for Krafton, the business is going to be working with Microsoft to ensure private data protection through Azure,” explained Krafton.
Microsoft operates data center regions internationally, including three in India. Our original story from Friday follows.PUBG Corporation has privately informed some high-profile streamers in the nation that it hopes to resume the support in India before the end of this calendar year, another source said. Both the sources requested anonymity as they’re not authorized to speak to the press. PUBG Corporation didn’t respond to a request for comment Thursday.
The company could make a statement about its future plans for India as soon as this week. Additionally, it intends to conduct a marketing campaign in the nation throughout the festival of Diwali next week, one of those sources said.
In recent weeks, PUBG has also engaged with a variety of local firms, including SoftBank-backed Paytm and telecom giant Airtel, to explore whether they would be interested in publishing the popular mobile game in the nation, an industry executive said. A Paytm spokesperson declined to comment.
Chinese giant Tencent originally published PUBG Mobile apps in India. After New Delhi banned PUBG Mobile, the gambling firm cut printing ties with Tencent from the nation. Before the ban, PUBG Mobile’s content was hosted on Tencent Cloud. Late last month, two months following the ban order, PUBG Mobile terminated its support for Indian customers.
PUBG Mobile’s yield, but could complicate matters for many industry players, including a few who are currently building similar games to cash in on its absence and their conversations with venture capital firms over continuing financing rounds.
It would also imply that over 200 other Chinese apps that India has banned lately could hope to allay New Delhi’s concerns by making some changes to where they store their users’ data.