Monga eni ake abizinesi yaying'ono, kukhala ndi malo ochezera a pa Intaneti ndikofunikira. Zimakupatsani mwayi wolumikizana ndi omvera anu, kulumikizana ndi anzanu, kulimbikitsa zomwe mumagulitsa, ntchito, ndi zomwe muli nazo, kukulitsa chidziwitso chamtundu wanu, komanso zitha kukhala chida chothandizira makasitomala. Kuonjezera apo, nthawi zambiri imakhala yaulere. Komabe, imabwera ndi mbuna zake.

Munkhaniyi, woyambitsa kampani yaku UK wamkulu komanso katswiri wazamalonda ang'onoang'ono, Maphunziro 1, amagawana zolakwika zomwe bizinesi yanu yaying'ono iyenera kupewa. Werengani kenako ndikuwongolera.

Kulephera kukhazikitsa zolinga

Musanadumphe ndikuyamba kukhazikitsa maakaunti anu osiyanasiyana ochezera pa intaneti ndi mbiri yanu, muyenera kudziwa zomwe mukufuna kukwaniritsa. Kodi mukuyang'ana kuti muwonjezere masamba? Kodi mukufuna kuyankha mafunso wamba omwe amakasitomala? Kodi ndikukankhira zomwe mwapanga?

Kaya cholinga chanu ndi chotani, muyenera kukhazikitsa zolinga zomveka bwino, zokhoza kupimika kuyambira pachiyambi. Cholinga ichi chiyenera kudziwitsa malo abwino ochezera a pa TV omwe mungatenge nawo (ndi omwe mungathe kuwadumpha), mitundu ya zolemba zomwe mumalemba, ndi maakaunti omwe mumayesa kuchita nawo.

Ngati simuchita izi, njira yanu ikhala yamwazi. Simudzakhala ndi chilichonse choti mukwaniritse chifukwa chake sipadzakhala zolimbikitsa zomwe mumachita. Chilichonse chomwe mungachite chidzakhala 'social media chifukwa cha chikhalidwe cha anthu.'

Palibe njira

Mukakhala ndi zolinga ndi zolinga m'maganizo, ntchito yanu yotsatira ndikulingalira momwe mungakwaniritsire izi. Izi zimachitika popanga njira yapa media media, masterplan ya momwe bizinesi yanu ikuchitira pazama media.

Njira yanu yamagulu ochezera a pa Intaneti iyenera kuphatikizapo, koma osati kungofufuza za omvera anu ndi omwe akupikisana nawo (Kodi amachita bwino / molakwika chiyani?), Zomwe zili zoyenera kwa omvera anu, momwe makasitomala amachitira, ndi momwe ntchito yonse iyenera kutsatiridwa. .

Izi ndizofunikira muzochitika zonse, koma makamaka ngati wina osati inu akuyang'anira ntchito yanu, zitha kuwapatsa mapu azomwe akuyenera kuchita ndi zomwe sakuyenera kuchita.

Ngakhale njira yapa social media itha kusinthidwa, pakafunika, muyenera kuwonetsetsa kuti nthawi zonse mumakhala nayo.

Makanema otsatsa omwe simugwiritsa ntchito

Ngati mungalumikizane ndi akaunti yapa media media kuchokera patsamba lanu, muyenera kukhala mukugwiritsa ntchito njirayo. Sizowoneka bwino ngati wogwiritsa ntchito adina ulalo wapa media media kuti apeze kuti kusintha kwanu komaliza kunali miyezi 15 yapitayo.

Izi zikuwoneka ngati zopanda ntchito ndipo zitha kupangitsa kuti kasitomala azifunsa osati kudalirika kwanu kokha koma, movutirapo, ngati bizinesi yanu ikugwirabe ntchito. Izi zitha kuwoneka ngati zovuta, koma mungagule china kuchokera ku kampani yomwe positi yake ya Instagram inali yokhudza phwando lawo la Khrisimasi mu 2021? Malangizo athu pa izi amabwera mu magawo awiri…

Choyamba, muyenera kutumiza mosasintha pamakanema anu. Malangizo akusonyeza kuti muyenera kutumiza izi:

  • 3 - 5 nthawi pa sabata pa Instagram
  • 2 - 3 pa tsiku pa X
  • 1 - 2 pa tsiku pa Facebook
  • 1 - 2 pa tsiku pa LinkedIn
  • 3 - 5 pa sabata pa TikTok
  • Kamodzi pa sabata pa Google Bizinesi Yanga

Kachiwiri, ngati simungathe kudzipereka kuti mutumize nthawi zonse, musalumikizane ndi akaunti yapa media yomwe ikufunsidwa patsamba lanu, komanso dzifunseni ngati kuli koyenera kugwiritsa ntchito nsanja konse.

Zomwezo, nsanja zosiyanasiyana

Kubwereza zolemba pama social media mwina ndiye kulakwitsa kofala kwambiri kwapa media. Kulumikizana ndi zomwezo ndikwabwino komanso kuyenera kuyembekezeredwa, koma kalembedwe kamene mumagawana kuyenera kugwirizana ndi nsanja yomwe imayikidwa. Liwu lanu liyenera kukhala lofanana nthawi zonse komanso logwirizana ndi mtundu wanu, koma zochita zanu ziyenera kukhala zosiyanasiyana pamapulatifomu.

Chilichonse chomwe mumalemba chiyenera kukonzedwa moyenera. Mwachitsanzo, mawu achidule ofotokoza za infographic yomwe mudapanga angakhale oyenera pa Instagram, pomwe mutha kuwonetsa chithunzicho muulemerero wake wonse, koma kwa X - pomwe kugawana zithunzi kuli kochepa - muyenera kugwiritsa ntchito malo ali ndi (280 zilembo) mosiyana.

Mukusowa zotchula zanu

Chifukwa chachikulu chokhalira pazama TV ndikulola kucheza ndi anthu omwe ali ndi chidwi ndi mtundu wanu. Koma kodi mumatsatira mokwanira zokambirana zomwe zikuchitika za inu? Ngakhale magwiridwe antchito opangidwa ndi malo ochezera a pa Intaneti ali oyenera kutsatira zomwe zatchulidwa pamtundu wanu, momwe kulumikizana ukukulira, mutha kupeza kuti mukuyamba kuphonya ndemanga.

Onetsetsani kuti izi sizichitika pogwiritsa ntchito njira yoyang'anira malo ochezera a pa Intaneti kuti muzitsatira mitundu yonse ya dzina lanu ndikusintha makonda kuti mudziwitsidwe aliyense akagwiritsa ntchito mawuwa.

Mwanjira imeneyi, nthawi zonse mudzakhala pamwamba pazokambirana, kukulolani kuti muchitepo kanthu mwachangu mosasamala kanthu kuti wina akufunsani funso, kuyimba matamando anu, kapena kupereka ndemanga zocheperako. Izi zikutifikitsa ku mfundo yathu yotsatira…

Kusasamalira makasitomala

Mabizinesi ena amagwiritsa ntchito njira zawo zapa media media ngati chida chothana ndi zovuta zamakasitomala. Ena amatsutsa mfundo imeneyi. Mulimonse momwe zingakhalire, makasitomala akulumikizana kuti afotokozere madandaulo awo mosakayikira zichitika, chifukwa chake muyenera kuwonetsetsa kuti kuyanjana uku kumayendetsedwa bwino.

Kulephera kuchita izi sikungowonjezera mkhalidwewo ndi kasitomala komanso kungapangitse kuti mbiri yanu iwonongeke kwambiri. Nazi malingaliro ofulumira amomwe inu ndi gulu lanu muyenera kugwirira ntchito ndi makasitomala osakhutira:

  • Khalani akatswiri (ndi bata, si zaumwini) nthawi zonse
  • Pepani chifukwa cha vuto lililonse
  • Osayambana
  • Yesetsani kuchotsa zokambiranazo papulatifomu
  • Perekani nthawi yomveka bwino yolumikizirana ndipo tsatirani izi
  • Zikomo makasitomala chifukwa cha ndemanga zawo
  • Lowetsani ndi kasitomala kuti muwonetsetse kuti akhutitsidwa

Ndi ichi kukhala malo ochezera a pa Intaneti, kuyanjana kwa wogwiritsa ntchito kumatha kukhala kwachipongwe. Zikatere, nenani momveka bwino malamulo anu okhudzana ndi kuzunzidwa, ndipo ngati kuli koyenera, siyani kuyankha ndikuletsa / kuletsa akauntiyo. Muthanso kuganizira zowafotokozera pa social media.

Zonse ndi za inu

Monga momwe zilili m'malo aliwonse ochezera a pa Intaneti, palibe amene amayamikira khalidwe la 'me me me'. Kutumiza pafupipafupi za malonda anu, ntchito zanu, zomwe muli nazo, anthu anu, ndi kupambana kwanu ndi njira yotsimikizika yokwiyitsa, ndipo pamapeto pake, omvera anu.

Kupambana kwapa social media kumakhudza kupeza bwino pakati pa kukwezedwa ndi kuchitapo kanthu. Lankhulani za zomwe mumapereka koma osazipanga kukhala gawo lokhalo la zomwe muli nazo. Sakanizani pofunsa mafunso, kuwonetsa zomwe zili mubizinesi ina, ndikuwonetsa nkhani zamakampani zomwe zili zothandiza kwambiri kwa omvera anu.

Pamene omvera anu akukula, ambiri mwa otsatira anu adzakhala makasitomala omwe mudawagulitsa kale. Kumbukirani anthu awa mukamakonza zomwe mumagawana. Inde, adzafuna kumva za zinthu zanu ndi ntchito zanu nthawi ndi nthawi, koma ndi chiyani china chomwe angasangalale nacho?

Palibe kusanthula

Ndi malo ochezera a pa Intaneti, ndizosavuta kugwera m'chizoloŵezi chotumizira nthawi zonse ndikuyiwala. Mumagwiritsa ntchito chida chanu choyang'anira ma media kuti mukonzekere ndikulemba zolemba zanu sabata, ndiyeno mumangokumana ndi mayankho aliwonse akabwera. Muzimutsuka ndi kubwereza.

Njira imeneyi nthawi zambiri imatengedwa ndi mabizinesi omwe ali pamasamba ochezera chifukwa amayembekezeredwa kwa iwo, osati chifukwa akufuna kuchita chilichonse chothandiza kudzera muzochita zawo.

Ngati muli ndi cholinga m’maganizo (ndipo monga momwe zasonyezedwera kumayambiriro kwa nkhaniyo, muyenera kutero), m’pofunika kuti muunike, kuphunzirapo, ndi kusintha zimene mukuchita. Apo ayi, mudzapitirizabe kulakwitsa zomwezo mobwerezabwereza.

Nthawi ndi nthawi, yang'anani zochita zanu zonse, ndikufufuza zomwe zikugwira ntchito ndi zomwe sizikugwira ntchito. Ndi mapositi amtundu wanji omwe amasangalatsa omvera anu? Kodi ma post awa amatuluka nthawi yanji? Ndi zolemba ziti zomwe zikunyalanyazidwa? Kodi zolemba izi zikufanana?

Kuti mupindule kwambiri ndi malo ochezera a pa Intaneti, muyenera kupewa kutumiza zinthu mopanda nzeru ndikuganizira zomwe mukuchita. Kusanthula mozama ndikofunikira kuti tichite izi.

Kotero apo inu muli nazo izo

Izi ndi zolakwika zomwe mabizinesi ang'onoang'ono ayenera kupewa. Ngati agwiritsidwa ntchito moyenera, malo ochezera osiyanasiyana amatha kukhala chida chabwino kwambiri popanga bizinesi yopambana. Komabe, nthawi zina zimatha kuvulaza kwambiri kuposa zabwino. Tsatirani upangiri womwe waperekedwa m'nkhaniyi kuti muwonetsetse kuti bizinesi yanu siyikuchita zolakwika zazikulu.