WWE President Nick Khan was interviewed by Forbes magazine where he discussed Bad Bunny’s recent appearances on company shows. Khan stated that they are interested in continuing to work with the singer and even discussed the possibility of including Cardi B as a special guest. Here are the most outstanding statements.
At WWE we are aware that no matter when people start watching the show, there will come a point where we are going to get old and we have to find a new way to attract younger people. Bad Bunny for example is a strategy designed to attract a young audience. We are also in the process of developing series to appeal to another type of desired demographic children ages 2-6. At WWE we are re-evaluating our entire strategic game.
I don’t think 15-year-olds watch linear TV and just aren’t watching us. They are finding our content elsewhere and we have to reach them even before they turn 15, to make sure we have the opportunity to win new fans, if we lose the audience we want the WWE universe to be populated with new people. May there always be people of all ages.
I can confirm that currently, our eyes are on Bad Bunny and the possibility of working with Cardi B. As there are no tours at this time being able to close deals with them is a little easier. I can’t imagine a present with Bad Bunny participating in WWE while touring 25 different cities. In fact most of the money from the concerts is made during the summer and as much as we want everyone to be able to tour like they used to it seems like there will be no big tours this year.
In the case of Cardi B, we know that where Bunny is she will be willing to participate so we do not lose hope of being able to close a future deal with Cardi.
