Holding an event is not easy. It takes a lot of preparation to achieve success in its implementation. Not only in terms of human resources, venue, and event supporting tools, the event committee also has to think about what promotions will be carried out before the event takes place.
One of the easiest ways to measure success for an event is definitely to know how many people have come. To compare whether the number of people who come is living the expectation not. Thus to achieve the desired number, various kinds of promotions are needed to bring in many guests at an event. Here are the ultimate tips that the event committee can copy in order to promote their event!
Promote Through Social Media
Almost everyone has social media nowadays. Thus why your event should have a social media account in the first place as well to attract future customers. In this all-digital era, promoting events through social media is the most effective and viable approach to promoting the event.
Social media will act not only as a promotional tool but also as a way for you to communicate with customers. Ensuring that they can easily get information related to the events. From how to get the tickets, whether there are any promotions going around, and what requirements guests should follow when attending the event.
Create & Use Event Hashtags
The next strategy to promote an event is still within the social media capacity. If you have created a social media account, make sure you regularly upload to engage with people better. In every posting, regularly upload to write the event hashtag that you have already determined. Showcase your hashtag in every way. Thus everyone will follow to use that specialized hashtag when they post something related to your event.
The hashtag will function for content grouping. By including hashtags in these posts, all updates you have made will be organized and grouped properly. People who also want to follow updates about your event posts need to just type in the hashtag and search it up. Finding information about the desired content is made even easier!
Utilize SEO
SEO is one of the best ways to promote your event effectively. You can utilize SEO every time you write an article on Google about your event. This will be very helpful because many people use Google to find specific events that happen near the area they are living in.
Simplify Buying Tickets Process
Most people don’t want to be bothered when it comes to buying tickets. Thus you have to make sure that the buying process is ultra-simple. Make sure that you allow people to purchase their tickets online to ensure the process is more effective and efficient!
Provide Early Bird Tickets
Aside from whether the event will be enjoyable or not, pricing will also play a significant role in deciding whether the tickets will be in demand or not. Thus, you can provide customers with a way to acquire tickets at lower prices with early bird ticket deals. These can be the little push factors that people might need to have so they purchase your tickets immediately.
Do a Giveaway
A giveaway is another great way to promote your event! You can host the giveaway on your social media account and invite your followers to participate in the giveaway program. Give specialized requirements for people who want to participate in the giveaway, such as asking them to follow your social media page, share one of your posts to their account, and tag people at your post. The more people who take part in the competition, the more people will know about the event.
Promote with Customized Merchandise
Another effective way to market your event is by creating items with your company’s logo and event information on them. Afterward, you should give away these items to lots of people. Ensuring that you give out useful items is becoming even more important to ensure that people who receive the merchandise will use it regularly. Because if the merchandise only ends up inside their cupboards, it won’t give the after-effect that you wish it would.
We recommend you give away personalized water bottles. Water is important and useful for anyone. Thus people will receive your handout water bottle easily, especially if you give it out during the summertime. You can check out https://www.myownwater.com/wholesale-bulk-bottled-water to easily acquire the water bottle. You can also customize the label with your logo and event information.
