Yog tias koj tau sim nqa cov nyiaj tau los hauv chav nrog ib daim ntawv teev lus hauv ib txhais tes thiab lub suab nrov pem hauv ntej lub rooj xov tooj hauv lwm qhov, koj twb paub qhov tseeb: kev tswj nyiaj tau los tsis yog hais txog tus nqi ntse xwb, nws yog hais txog kev ua tiav tsis zoo hauv koj Lub Tsev Tswj Xyuas Khoom. Qhov no yog qhov uas cov lej ntsib cov qhua. Hauv phau ntawv qhia no, xav txog Kev tos txais KPIs tau piav qhia tias yog lub lens rau kev ua tiav PMS cov txiaj ntsig zoo tshaj plaws. Peb mam li ua kom pom tias yuav ua li cas lub tsev so kev tswj hwm txhua hnub, nthuav tawm los ntawm kev ua haujlwm tiag tiag, tuaj yeem tsav tau cov metrics uas tseem ceeb, tshwj xeeb tshaj yog RevPAR.
Ua ntej, KPI daim ntawv qhia teb (lus Askiv, xoom fluff)
Ua ntej peb tham PMS, cia peb ua raws li cov qhab nia:
- RevPAR (Cov nyiaj tau los ntawm Chav Muaj): Room Revenue ÷ Muaj Chav. Qhov kawg pulse ntawm yield thiab occupancy ua hauj lwm ua ke.
- ADR (Average Daily Rate): Room Revenue ÷ Chav Muag. Koj tus nqi zog.
- Nyob: Chav Muag ÷ Chav Muaj. Koj xav ntes.
- NRevPAR / TRevPAR: Net ntawm cov nqi faib khoom (NRevPAR) lossis tag nrho cov nyiaj tau los ntawm ib chav (TRevPAR). Closer rau profit kev muaj tiag.
- Pickup & Pace: Cov hnub tim yav tom ntej tau nrawm npaum li cas, piv rau lub sijhawm dhau los. Qhov tseem ceeb rau lub sijhawm them nqi.
- Tshem Tawm / Tsis Qhia Tus Nqi: Silent nyiaj tau los killers; unmanaged, lawv distort forecasts.
- Channel Mix & Direct Share: Qhov twg bookings tuaj ntawm thiab cov paj uas koj khaws cia.
- Huab cua qhov tseeb: Kev kuaj xyuas kev zoo. Yog tias koj tsis tuaj yeem kwv yees qhov tsim nyog, koj tsis tuaj yeem ua tus nqi ntseeg siab.
RevPAR yog lub ntsiab lus, tab sis cov kev txhawb nqa KPIs yog cov levers. Tam sim no, cia peb muab cov tsev so tswj kev ua haujlwm tau piav qhia nyob rau hauv cov ntsiab lus ntawm cov levers.
Xya core PMS ua haujlwm uas txav tau RevPAR
1) Real-time tus nqi & kev txwv tswj
Koj lub PMS yuav tsum tso cai rau koj hloov pauv BAR, tus nqi tau txais, qhov tsawg kawg nkaus nyob twj ywm, thiab cov cai nyob ze-rau-tuaj hauv vib nas this thoob plaws txhua qhov channel. Thaum qhov kev thov nce siab rau hnub Friday, PMS nthuav tawm qhov tsawg kawg nkaus 2 hmo ntuj thiab £ 10 kauj ruam-tsis muaj lag luam, tsis muaj phau ntawv rekeying. KPIs tsiv: RevPAR, ADR, Pace.
2) Nyob cov khoom muag thiab channel sync
Lub PMS niaj hnub no yog lub hauv paus ntawm qhov tseeb rau cov khoom muag. Muag ib chav suite ncaj qha, thiab koj OTAs pom ib chav tsawg dua tam sim. Qhov ntawd tiv thaiv ADR (tsis muaj kev poob siab txaus) thiab tiv thaiv kev nyob (tsis muaj ob-muag). KPIs tsiv: Nyob, RevPAR, Tus nqi rho tawm (tsawg dua "peb ua yuam kev" hu).
3) Segmentation ci rau hauv kev tshwj tseg
Qhov kev ua tau yeej qhov nruab nrab. PMS uas cim npe thiab lim los ntawm ntu (kev lag luam, kev lom zem, kev tshwm sim, OTA, ncaj qha, pob) hloov cov dashboards rau hauv kev txiav txim siab: nruj cov neeg lag luam cov nyiaj cheb ib nrab lub lis piam, thawb cov pob lom zem rau lub xub pwg hmo. KPIs tsiv: ADR, Sib xyaw, Huab cua raug.
4) Mobile tsev tu & tu lub voj voog
RevPAR poob qis thaum chav huv huv tsis ua raws li qhov xav tau. Cov xwm txheej ntawm chav tsev txawb hloov tshiab thiab ua haujlwm tam sim ntawd txo qis qhov "qhuav tab sis tuaj yeem muag" qhov rai. Kev hloov pauv sai dua = ntau cov khoom muag muag tau thaum khaws khoom kub. KPIs tsiv: Nyob, RevPAR.
5) Kev them nyiaj uas tsis nres lub rooj
Tokenised card-on-file, huv si pre-authorisations, instant reversals ntawm check-out, cov no txo cov kev tsis sib haum xeeb thiab queue sij hawm, tsawg admin feeb = ntau muag feeb (thiab zoo siab heev xyuas). KPIs tsiv: RevPAR (indirect), Tshem Tawm / Tsis Qhia Tus Nqi (kev xaiv them ua ntej), thiab CSAT uas txhawb nqa tus nqi zog.
6) Native messaging & ua ntej tuaj txog automation
Cov lus ceeb toom tsis siv neeg, upsell prompts (xws li saib, checkout lig, thiab noj tshais), thiab cov lus qhia meej thaum tuaj txog lig pab hloov cov kev xav tau tso tseg rau hauv kev them nyiaj hloov khoom dua tshiab thiab tuaj txog ua tiav. KPIs tsiv: ADR (upsells), Muaj nyob (tsawg dua check-ins), Pace (hloov pauv sai).
7) Qhia koj tuaj yeem ua ua ntej noj su
Kev lag luam niaj hnub ntawm cov phau ntawv (BOB) saib, pace vs. xyoo tas los, khaws los ntawm ntu, thiab tib-hnub ADR ntaiv yuav tsum yog ib nias, tsis yog tsib xa tawm. Kev txiav txim siab nyiaj tau los tseem ceeb tuag hauv cov ntawv ceeb toom qeeb. KPIs tsiv: Tag nrho cov ntawm lawv vim koj yeej siv cov ntaub ntawv.
Yuav ua li cas PMS kev ua tiav txuas rau txhua KPI (ua rau-thiab-tshuaj, tsis yog khawv koob)
- RevPAR: Nws txhawb nqa thaum koj PMS tswj cov kev txwv thaum lub sij hawm compression (qhov tsawg kawg nkaus, CTA), thawb tus nqi deltas tam sim ntawd, thiab ua kom txhua txoj kev sib raug zoo kom koj tsis txhob txiav koj tus kheej.
- ADR: Tus kheej upsells ntawm kev lees paub thiab kev txheeb xyuas nyob hauv PMS workflow; Yog tsis muaj lawv, "lub taub hau hauv txaj" dhau los ua "ADR yaig."
- Nyob: Txawb tsev tu xyuas kom koj tsis nco cov sij hawm muag; channel sync kaw qhov khoob uas tsim cov chav khoob lossis cov xwm txheej taug kev tsis zoo.
- Kev rho tawm tus nqi: Kev xa xov tuaj txog ua ntej, kev ruaj ntseg cov cai them nyiaj ua ntej, thiab cov ntsiab lus ib-nias lig tuaj txog pab txo cov qhua kev ntxhov siab thiab txo qis kev tshem tawm hauv feeb kawg.
- Huab cua qhov tseeb: Segmented BOB, pace tiam sis, thiab kev tshwm sim chij nyob rau hauv koj PMS sharpen lub nkhaus, uas txhim kho tus nqi sij hawm thiab kev ntseeg siab.
Qhov ntawd yog tsev so tswj kev ua haujlwm tau piav qhia los ntawm cov txiaj ntsig, tsis yog buzzwords.
Phau ntawv RevPAR uas siv tau koj tuaj yeem khiav lub hlis no
Lub Limtiam 1: Ntxuav lub hauv paus
- Daim ntawv qhia tus nqi npaj; tshem tawm lossis sib sau cov yam tsis siv.
- Standardize ntu thiab qhov chaw; nag hmo "misc." yog tag kis qhov muag tsis pom kev.
- Tig rau kev saib xyuas hauv tsev yog tias nws tseem nyob hauv daim ntawv xav tau.
Lub Limtiam 2: Automate qhov pom tseeb
- Tsim cov cai: thaum nyob rau ib hnub nce mus txog 70%, nqa lub BAR rau £ 5; ntawm 85%, tswj qhov tsawg kawg nkaus 2 hmo ntuj.
- Teem sijhawm xa email tuaj txog ua ntej / SMS nrog chaw nres tsheb, xaiv kev kos npe, thiab ob lub hom phiaj upsells.
- Ntxiv ib daim tshev tawm lig upsell ua rau cov hnub xav tau qis qis.
Lub Limtiam 3: Saib cov dials thiab tweak
- Sib piv cov pace txhua hnub rau xyoo tas los rau 90 hnub tom ntej. Thawb txwv cov hnub nrog ceev ceev.
- Saib xyuas vim li cas tshem tawm; kho txoj cai lus thiab lub sijhawm.
- Taug qab txhim kho kev lees txais los ntawm ntu thiab kho qhov kev txiav txim siab (saib saib ua ntej, tom qab noj tshais).
Lub Limtiam 4: Kaw lub voj
- Tsim lub dashboard yooj yim: RevPAR, ADR, Occ, Pace (7/30/90), tshem tawm, thiab txhim kho cov nyiaj tau los.
- Tso ib qho kev ua tsis tau zoo lossis rov sib tham dua yog tias net ADR (tom qab commission) lags.
- Qhia “yeej” nrog pab pawg; tsis muaj dab tsi cements hloov zoo li pom RevPAR nce.
Feem ntau PMS pitfalls uas ntsiag to ntws RevPAR
- Kev txwv tsis pub muaj: Yog tias koj teeb tsa lawv ib zaug hauv ib lub caij, koj yuav nco 20 micro-surges.
- Cov ntawv sau pub dawb tsis yog cov txheej txheem ua haujlwm: "Hlub lig checkout" sau nyob rau hauv ib daim ntawv yuav tsis ua rau ib tug upsell. Tag nws.
- Kev tu vaj tse rau ntawm daim ntawv: Txhua chav huv si uas tsis tau synced tau ploj mus.
- Cov nqi faus: Surprises ntawm checkout sib npaug zos tshuaj xyuas phem, thiab tsis zoo tshuaj xyuas throttle pricing zog.
- Tshaj tawm lag: Yog tias koj xav tau IT los tsim cov ntawv qhia nag hmo, koj tsav tsheb nrog daim ntawv qhia lub lim tiam dhau los.
Kho cov no yog kev ua haujlwm zoo, thiab qhov tseeb yog vim li cas feem ntau cov neeg sib tw tsis ua nws. Advantage: koj.
Mini-case: Ob Hnub Friday, ib qho PMS sib txawv
Hotel A hloov tshiab Friday BAR thaum 9 teev sawv ntxov, tab sis OTA cache lags. Kev tu vaj tse tseem ua haujlwm tawm ntawm cov ntawv luam tawm; peb chav raug cim tias "qhuav," txawm tias lawv npaj txhij. Ob txoj kev taug kev tawm mus tom qab tsib feeb tos thaum lub rooj rov ua daim npav tsis kam. ADR tuav ruaj khov, tab sis kev nyob ruaj khov ntawm 87%. RevPAR: ok, tsis zoo.
Hotel B muaj kev ua haujlwm tsis siv neeg: thaum tuaj tos txog 75% rau hnub Wednesday, PMS tau tswj hwm qhov tsawg kawg nkaus 2-hmo thiab nudged BAR £ 8 thoob plaws txhua txoj kev hauv lub sijhawm. Kev tu vaj tse flipped chav hauv txawb, thiab kev saib xyuas tshem tawm "tsis txhob muag" suite los ntawm 2 teev tsaus ntuj Cov ntawv tuaj txog ua ntej txhawb saib kev hloov kho thiab chaw nres tsheb; kev lees paub ntaus 14%, nyob yog 93%, thiab ADR nce los ntawm £ 6. RevPAR yeej ob zaug tus nqi thiab sau.
Tib lub khw, tib qhov kev thov. Txawv txawv.
Koj daim ntawv KPI dag (thiab yuav ua li cas thaum nws ntsais)
- RevPAR poob nrog ADR nce: Koj raug nqi zoo, tab sis tsis tuaj yeem kuaj xyuas cov kev txwv nruj dhau los yog chav hloov qeeb dhau.
- RevPAR poob nrog kev nyob nce: Koj tau sau cov txaj uas pheej yig heev, tshawb xyuas cov nqi txo qis, thiab kev muag khoom muag.
- Cancellations nce: Rov xyuas qhov tseeb ua ntej tuaj txog, lub sijhawm them nyiaj, thiab hloov pauv hloov pauv.
- Pace lags vs. xyoo tas los: Ntxiv cov kev pabcuam ze ze ntawm kev ncaj qha (qee checkout, nres tsheb), thiab tshuaj xyuas qhov pom ntawm cov channel tseem ceeb.
- Tshaj tawm los ntawm> 10%: Tighten segmentation thiab log txheej xwm; suab nrov hauv inputs sib npaug suab nrov hauv cov nqi.
Ntawm kab hauv qab
Cov nyiaj tau los zoo yam tsis muaj kev ua haujlwm yog ua yeeb yam. Cov khoom uas ua tau zoo dua ua ob yam zoo: lawv txiav txim siab sai, thiab lawv cov PMS coj cov kev txiav txim siab mus rau lub neej hla cov chaw, chaw ua haujlwm, thiab lub sijhawm ntawm cov qhua taug kev. Khaws koj qhov kev tsom mus rau ntawm tes ntawm KPIs uas kwv yees RevPAR, tom qab ntawd kho cov haujlwm ua haujlwm uas txav mus rau lawv: cov cai ntsuas, nyob synchronization, kev ua haujlwm hauv xov tooj, ua ntej tuaj txog automation, thiab kev txiav txim siab-qib qhia. Qhov ntawd yog tsev so tswj kev ua haujlwm tau piav qhia nyob rau hauv tib txoj kev uas suav: dhau hmo zoo dua, tus nqi zoo dua, thiab RevPAR kab uas thaum kawg khoov txoj kev koj npaj.
