The demand for online certificate courses is continuously increasing. According to a report, 12,000 professionals entering the job market want certifications for particular skills.

This rise in the demand for certificates means these are becoming an important thing to consider for eLearning consultants. Even if you and your clients are not official certifying bodies, you can still leverage this growing demand for certificates for your good.

Here is a list of advantages of giving certifications to the learners. Read carefully to know more.

Certificates are Motivating

Training certificates are a source of motivation for adult learners to stay engaged in their training. This lack of motivation can lead to undesirable outcomes like high dropout rates or not being able to use the learning practically.

Of course, some of your employees can get excited by the incentives, promotions, and bonuses. But these are long-term rewards and have to be balanced with the short-term ones. Training certificates are a perfect short-term reward.

You should make LMS certificates a source of motivation by awarding them to your employees. For every focused chunk of learning they complete, offer them a certificate of appreciation for the same.

For instance, your marketing team can earn a certificate after a 3-week eLearning course about “Creating the best ads for the target audience. ”

Inculcating these little achievements in your eLearning curriculum makes your learners feel essential training, and it also gives them a feeling of being appreciated. Additionally, these certificates help the learners keep track of their learning progress.

All of these factors keep your learners committed to their training. Various studies have shown that removing certificates from learning experiences causes a decline of about 50 percent in course completion.

It aids your employees in climbing the professional ladder

Human beings long for recognition, and getting recognition at the workplace can do wonders, and it helps to create a happy and productive work environment. A study on the Return on Investment (ROI) of recognition tells that 82% of employees feel more engaged, and 79% work harder if they get regular recognition.

So, a training certificate is a convenient, digital way of giving recognition to your employees. It’s like you are telling them: “You did it! And We are proud of you”.

This little thing has proven to do wonders to your employees. These certifications are not only crucial for planting a feather in the cap of your employees. It is a phenomenal self-expressive tool to brag about their accomplishments and professional development.

To make the most of this benefit, ensure that your employees add these eLearning course certificates to their LinkedIn profiles and other social media platforms.

You can also tell them to share their success with specific hashtags. For instance, Hootsuite is a phenomenal platform for social media certificates. These certificates give public recognition to the learners, which they can use in front of clients, employers, and colleagues.

Gives Credibility to the Employees

Companies today are in fierce competition. For staying ahead of the competition, they continuously need to learn and adapt. The same goes for their workforce. Around 67% of the professionals believe in consistent reskilling to do well in their careers and have good credibility.

So, one of the ways for the employees to keep their skills up to date and top-notch is through these training certificates. Incorporating these certificates in your course provides proof to your employees, and they can use this to convince the clients or employers that they have the expertise in a particular field.

Your training certificates have to be a trusted source of credibility. So, you should make them worth it. Ensure that the learners get a certificate after learning, practicing, and being tested on the new skills.

That is why you should design your courses to let the learners show their new skills and knowledge. Then match them with a certain standard before you issue them a certificate.

The Conclusion

All these reasons have made it clear that you can take advantage of this growing demand for training certificates.

Conducting a certification program makes your employees feel motivated, more engaged, and confident about their professions. They get to find their dream careers without going back to school.

It is no wonder that your employees want these training certificates. So, you must issue them because happy employees are the biggest asset for any organization.